Retail Design: INSTEA

Persona entrado a un local de Instea

A design exploration in user engagement

Facing onto busy Swanston Street in the centre of Melbourne’s CBD, INSTEA has an inward-focused plan and subdued elegance that creates an allure from the street.

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In their first Australian bubble tea store, designed by Benjamin Fretard of Fretard Design, the space sets out to reflect INSTEA’s personality and aesthetic of sophistication and elegance, with a unique femininity.

INSTEA is designed as a retail experience, and engages customers with detailed joinery, a layering of soft yet refined finishes and carefully considered product display.