Bain’s Karen Harris and James Allen provide an update on macroeconomic conditions around Covid-19 and how CEOs can best respond.
As the Covid-19 pandemic continues to evolve, business leaders must recognize the long-term implications of their current strategies. Erika Serow, Bain’s chief marketing officer; Karen Harris, managing director of Bain’s Macro Trends Group; and James Allen, a partner with Bain’s Strategy practice, discuss the importance of having a well-thought-out strategy and how the actions CEOs take today should be shaped by what they envision for their company when this crisis ends.
