Today’s consumers need an average of 10.4 touchpoints across multiple channels before they make a purchase. Omnichannel marketing is no longer a luxury for global corporations but rather essential for businesses of all sizes.
What is Omnichannel Marketing?
By definition, omnichannel marketing is the integration and cooperation of the various channels of an organisation used to communicate with consumers to create a uniform brand experience.
Omnichannel marketing seamlessly integrates branding, messaging, and online and offline touchpoints as consumers move down the sales funnel, enabling a more impactful customer experience. Omnichannel marketing takes a consumer-centric view of marketing tactics.
Why would your business benefit from implementing an omnichannel strategy?
There are a multitude of benefits that come with using an omnichannel marketing strategy, such as:
Developing best practices and integrating them into your business
Omnichannel marketing requires internal departments to work together to achieve a sale. So, your business’s customer service, sales, marketing, and inventory resource planning will all be working together in synergy.
Building brand awareness
Consumers are far more likely to purchase and be loyal to brands they know, like, and recognise. This is known as the Mere Exposure Effect. Utilising omnichannel marketing means that consumers will come to know and trust your brand through a consistent experience across multiple platforms, both online and offline. In some instances, each platform may also have a unique and personalised message for different consumers.
Gathering quality leads for your business by getting to know your customers’ journey
Understanding how customers behave across your sales funnel will improve performance and give you the data you need to help minimise dropout points in the sales funnel, optimizing the customer journey across the board.
Using Credico to support your omnichannel marketing approach will give you greater reach and real-time feedback from customers. Collecting and unifying customer data from disparate channels and systems, such as market segment identification, zip code tracking, age and sex demographics, and familiarity with the brand, will enable you to map your customer journeys and put an accurate price on acquisition cost.
Are you considering omnichannel marketing?
At Credico, we can help to identify new opportunities to improve your customers’ buying experience, offering a risk-free route to growth.
Let us help you adopt an omnichannel strategy today and see your business acquire new customers and gain market share.
