Are social networks primed to be the next omnichannel frontier? Yes, no, maybe
With the advent of Instagram’s retail shopping channel, Checkout, it’s clear the retail customer experience is expanding well beyond in-store, online and the emerging mobile device landscape.
It’s taking root within the social media network environment as social media titans are bringing a retail experience to subscribers — potential consumer populations that initially embraced social media as places to share everything from vacation photos to dog portraits to video of the latest grandchild taking that first step.
Now they can increasingly buy with ease — without having to log into a retailer’s site when they see a product shared that they’re interested in buying.
Read more here.
