OAK BROOK, Ill., Jan. 11, 2022 /PRNewswire/ — A third consumer research firm has recognized Ace Hardware’s integrated, customer-centric online-offline buying experience.
Released last week, New York-based Incisiv’s 2022 «Omnichannel Customer Service Digital Maturity Index» analyzed «bricks and mortar,» mobile and online consumer service experiences of 500 U.S. retailers. It placed Ace Hardware among the top 16 «leaders,» highest in the home improvement/hardware category.
«More than 90 percent of consumers start their shopping online,» said Bill Kiss, Head of Digital at Ace Hardware. «Our website is the front door to our brand – helping customers quickly and easily get what they need. It’s also the front door to the best-in-class service – and the unparalleled convenience of our retail stores. Home improvement customers know there’s no better combined experience.»
An «omnichannel» sales approach seeks to provide a seamless experience for customers engaging with a retailer, whether in a store, on a customer web site or using a mobile device.
In December, Redwood City, California-based Reputation ranked Ace Hardware as the second most beloved retailer in America. The firm analyzed 3.7 million Google reviews to calculate a «Reputation Score» for each; Ace Hardware scored highest for «consumer sentiment» and «shopper engagement.»
In November, Quebec-based Orckestra’s fifth annual study of omnichannel capabilities ranked Ace Hardware as third overall of 100 retailers considered. It scored highest in the home improvement category, ahead of The Home Depot, Tractor Supply. Co and Lowe’s.
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