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Artículos de Shopper Experience

crecimiento de empresa

¿Afectará el futuro del trabajo y la gran renuncia a la experiencia del cliente?

What makes this question so profound, and so pivotal, in both employee experience and customer experience optimization today is that every aspect of value delivery is at play. Further, it should be understood that all stakeholders are keenly aware of when humanity and purpose are being practiced and ‘lived’...
ventas consumidores online

1 de cada 3 consumidores online está dispuesto a asumir los costes verdes

Uno de cada cuatro consumidores online en España ya compra una vez a la semana y el 40% lo hace la menos una vez al mes. La mayoría paga a través del móvil, con tarjeta de crédito e influenciado por las redes sociales y medios de comunicación, según un...
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Cómo llevar la empatía a su estrategia de experiencia del cliente

What empathy really means to customer experience, plus actionable advice on how to introduce it into your marketing strategy. “You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. “Yet they’re not on the balance sheet and we don’t design experiences to...

Cómo hacer que el proceso de pago sea perfecto y dejar satisfechos a sus...

Online shopping is known for its convenience, and if the checkout process is complex, you might have already lost the purpose! In fact, according to Baymard, the cart abandonment rate for the average online store is about 68.8%,. Like conventional stores, online stores also need a good checkout window....

10 consejos sobre cómo mejorar la experiencia de compra en el comercio electrónico

E-Commerce Customer Experiences: What makes user experience really good in 2022? Why in the world of online sales it is so important to provide unique feelings? This is one of the crucial things for eCommerce business and customers are more likely to be attracted to specific products in particular categories....
Mano señalando panel digital

Cuando se trata de priorizar las experiencias digitales, es ahora o nunca

In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences. The world’s leading brands know the importance of using the right martech infrastructure to drive revenue growth. And with 80% of consumers now saying they expect brands to have a...
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app smartphone aplicaciones moviles

Cómo mejorar las relaciones con los clientes con mensajes personalizados

Customer relationships are strengthened through personalized communication. “The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As marketers,...
livestreaming herramientas de marketing

Cómo gestionar las desconexiones de la experiencia del cliente en campañas de marketing

Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues. “One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head...
ecommerce

Merkle presenta nuevos productos de experiencia del cliente para compradores sin contacto

The products aim to increase the flow of information and service to shoppers without having to download an app. Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist...
Inteligencia Artificial

Omnicanalidad: la nueva “shopping experience”

Un clásico de las tardes de verano en familia o con amigos son las ferias al aire libre, espacios donde los emprendedores tienen la oportunidad de dar a conocer sus productos, que muchas veces venden solo en forma digital. Para aquellos negocios que nacieron durante la pandemia con un...
Westland mall

El futuro de los centros comerciales: cómo su experiencia de compra cambiaría prontamente

Shopping habits continue to change raising questions about what the future of malls in our area may look like. 10 On Your Side spoke to business experts, developers and shoppers to get a better idea of how malls are changing to meet consumer demands and shopping habits. Change is already in...
mujer caja experiencia del cliente

Predicciones para 2022: Experiencia del cliente y experiencia digital

And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward. Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden....