Twitter is partnering with Vox-owned media company The Verge to live stream coverage of the Consumer Electronic Show this year called the Vergecast Live at CES 2017.
This move represents a larger move on Twitter’s part towards live streaming. Through big partnerships, the social media giant is hoping to attract more users to its live streaming efforts.
«Twitter conversation is always at the center of what’s happening at CES every year,» said Anthony Noto, COO at Twitter. «Our collaboration with Vox Media on these exclusive programs from The Verge will give our young and technology obsessed audience a unique broadcast from CES with live breaking news and expert analysis right on Twitter.»
Every year tech luminaries and startups from around the world converge on Las Vegas to preview some of the biggest new tech products of the upcoming year.
This year, in January, CES 2017 will be hosted at the Aria Hotel with some big names in attendance.
To make sure that audiences get the most out of this year’s show, Twitter is teaming up with tech media company The Verge for a live-streamed broadcast of the event.
The broadcast will be shown in three blocks of 90-minute broadcast, which will cover some of the events and announcements from CES.
The show will feature interviews and exclusive hands-on previews of some of the tech that is on display. The Verge will rely on its team of reporters and tech experts to explain the significance of the announcements made.
The Verge’s editor-in-chief Nilay Patel and executive editor Dieter Bohn will host the event along with appearances from other Verge reporters and editors Lauren Goode, Casey Newton, Paul Miller, Ashley Carman, Jake Kastrenakes and Dan Seifert
With the popularity of live streaming growing over the past few years, it has moved on from being just a tool for consumers to use and is beginning to be used by brands to broadcast events for an audience that is less likely to have access to cable.
Many consumers, especially millennials, do not have cable or even landlines, and rely almost entirely on the Internet and digital media for their consumption habits.
Twitter is taking advantage of that by using its platform to host live-streamed events.
Recently the brand partnered with Lucasfilm to live stream an event related to Rogue One: A Star Wars Story.
These types of streams also encourage additional engagement by offering the option to use promoted hashtags and other social interactions.
Twitter and The Verge are banking on younger consumers’ familiarity with the live streaming format to bring in audiences for the CES stream.
«The Vergecast, our flagship podcast, has become more popular than ever in the past few months,» said Nilay Patel, Editor-in-Chief of The Verge. «We’ve broadcast live from CES for several years now, but we’re excited to do something that feels new and native to the live Twitter video experience. But it’s still the Vergecast, and it’s still CES — it’s going to be a little silly and a lot of fun no matter what.»
Fuente: Mobile Marketer
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