Innovación: Starbucks launches mobile app in Indonesia

 

Starbucks recently launched a mobile application in Indonesia that will make it easy for customers to pay for in-store purchases at it’s than 260 stores across the country.

Building on the cashless payment system Starbucks Indonesia introduced in 2013 with Starbucks Card, the move is part of the broader plan to expand the company’s digital ecosystem.

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The new Starbucks Indonesia Mobile App for iPhone and Android allows customers to quickly pay for in-store purchases by scanning the barcode linked to a registered Starbucks Card. Customers can register multiple Starbucks Cards onto their account, which are linked to the Starbucks mobile app.

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The app also compiles the latest information on Starbucks products in an easy-to-browse menu of beverage, food, and merchandise, as well as feature a convenient store locator.

“This is the latest Starbucks innovation which aims to provide an enhanced experience and meet customers’ needs in the digital space while continuing to provide an exceptional experience in our stores,”  said Roger van Tongeren, vice president, Marketing and Operations, Starbucks Indonesia

Fuente: www.enterpriseinnovation.net


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