Innovación: Pizza drone delivery trials start in New Zealand


Domino’s Pizza Enterprises Ltd. (Domino’s) and drone delivery partner Flirtey have started testing a pizza-by-drone delivery service in New Zealand.

The two companies, which are simulating customer homes and neighborhoods at a secret site south of Auckland, said they are currently testing to ensure customers’ orders meet the highest food quality standards.


“A large part of our focus has been on our product quality, we will introduce a drone delivery service that enhances our market-leading delivery and we’re confident DRU Drone by Flirtey will allow us to meet and exceed our customers’ expectations,” said Domino’s Group CEO and Managing Director Don Meij in a news release. «We are working to ensure safety and quality is a priority during the trials and are confident our customers will be excited that DRU Drone by Flirtey will be delivering their pizzas from our store to their door.”

Matt Sweeny, CEO of Flirtey, added that the daily drone deliver testing include making adjustments to its proprietary hardware and software to perfect the service.

The use of DRU Drone by Flirtey as a delivery method is designed to work alongside Domino’s current delivery fleet and ultimately will be fully integrated into online ordering and GPS systems.

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“Adding innovation such as drone deliveries means customers can experience cutting-edge technology and the convenience of having their pizza delivered via air to their door. This is the future,” Meiji said.

New Zealand has proven to be a fertile ground for the drone delivery testing, with the flights being conducted as demonstrations, in full compliance with Part 101 of the Civil Aviation Regulations.

Domino’s and Flirtey said the next stage of testing would be delivering by drone to customers’ houses.


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