Innovación: Grocery shopping experience evolves with new technologies, services


Snowden said she used Peapod to order her children’s groceries online when they were away at school and have them delivered to them. She said the only thing she wouldn’t purchase online is meat.

Although she prefers to shop in a store, her daughter Alyssa Snowden said she prefers online.


While retailers are trying to increase online sales, grocers also are focusing on produce departments, The Wall Street Journal reported.

Shoppers who don’t buy groceries online most often name the desire to pick their own produce as the reason, according to the article, which cited an online survey from Morgan Stanley earlier this year. This makes produce a store’s best defense against growing competition from online services, such as Amazon.

To overcome this hurdle, Amazon is expanding its grocery business with convenience stores that would offer curbside pickup for online orders, according to a second Wall Street Journal article. The stores, according to the article, would sell produce, milk, meats and other perishable items. Customers could order other items with a longer shelf life for same-day delivery on their smartphones or touch screens in the store.

LEA TAMBIÉN:  Innovación: ‘Selfie’ payment technology to simplify online shopping

Giant Eagle also offers curbside pickup at some of its locations based on operational capacity and customer interest, Giant Eagle spokesman Dick Roberts wrote in an email. There are no plans to expand it into the Frederick County area.

Safeway offers grocery delivery to homes and businesses in the greater D.C. and Baltimore metro areas, including most of Maryland and northern Virginia.

While many people still enjoy shopping in the store, others like the idea of ordering online, having someone else do the shopping for them, and having their groceries delivered, Beth Goldberg, a public affairs senior manager for Safeway, wrote in an email.

She said the service is convenient for mothers with small children so that they don’t have to take their children to the store, as well as for apartment residents, older people and those with physical limitations.

“We do the work for all these customer segments, saving them both time and effort,” she wrote.

Autor: Brandi Bottalico


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