Innovación: Facebook Creative Hub opens its doors

The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”

Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.


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The social network added that it also introduced an Inspiration Gallery to showcase examples of successful creative across Facebook and Instagram.

Facebook said when it initially announced Facebook Creative Hub in June:

The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels. Creativity is a critical component of building successful mobile marketing, but it can be difficult for the creative community to stay up to date with quickly developing technology. Creative agencies need a way to understand the different tools and formats, preview and share mock-ups with stakeholders and collaborate on and experiment with content creation. That’s why we’re launching the Creative Hub.

This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what works best. Most ad creation happens on desktop but is experienced on mobile. The Creative Hub gives ad creators an easy way to preview their work in a dynamic mobile feed. They can also share these mock-ups with stakeholders through a preview URL. The Creative Hub will also provide inspiration with an easy-to-navigate repository of case studies and great content.

And the social network detailed the following uses for Facebook Creative Hub in its Facebook for Business post:

Be inspired: The Creative Hub’s new Inspiration Gallery allows you to easily discover what other brands and agencies have created on both Facebook and Instagram, across our creative formats including 360 video, carousel, Canvas and video. Discover new work and get more insight into the campaign and creative strategy, and then send the ad to your phone to look at it in a mobile feed environment.

Create and play: With the Creative Hub, you can easily see which ad formats are available so you can decide what works best for your campaigns. And with our new preview tool, you can mock up your ideas on all available ad formats on Facebook and Instagram directly and quickly from Creative Hub. All you need is a Facebook user account. You can save mocks and return to them later, and if your agency has a Business Manager account, you can collaborate and share ideas within your teams.

See your work in action: It’s important to see ads in the environment in which your audience sees them. Once you create your mock-ups, you can preview your ad as though it’s live in a mobile feed and can also see how it might look on Facebook News Feed or Instagram feed. Creative Hub allows you to generate a URL to send to your colleagues and clients so they can see it live in a mobile feed environment, too.

Facebook also said in an email to SocialTimes that its Blueprint global education and certification program now includes a course on Facebook Creative Hub for agencies, and a Blueprint Live session featuring the program will be previewed at Eurobest in Rome Wednesday.

Fuente: Social Times

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