Purdys Chocolatier, a 74-unit Canadian chain based in Vancouver, British Columbia, has launched a new digital shopping experience.
The company is leveraging the Aptos Digital Commerce platform with integrated Aptos Enterprise Order Management. Purdys operates stores in several Canadian provinces and also operates an e-commerce business throughout North America. The retailer’s new fully responsive website replaces two legacy e-commerce systems, enabling it to support singular commerce and seamless experiences.
Customers now have access to interactive content supports every step on the path to purchase. Digital features let shoppers increase their knowledge and appreciation of chocolate, as well as learn more about Purdys and its customers and employees.
Specific features include “Insider Clips” videos that provide a look at the making of chocolates and a virtual factory tour, an interactive “Chocolate Legend” product menu, chocolate recipes, information on chocolate pairings, and the ability to sign up to attend one of Purdys’ in-store experiential chocolate school classes, Also showcased on the site is content about Purdys’ community involvement, green initiatives and sustainable cocoa usage
Navigation has also been streamlined, with curated product selections and gift baskets. On the back end, via Aptos Enterprise Order Management, Moneris payment processing and 3PL/shipping providers are seamlessly integrated with the site’s order management provided by Aptos. Orders can be managed across multiple channels and locations with a single view of inventory.
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“With Aptos, we have had an ideal partner to concept and launch our new e-commerce site,” said Bob Hermanutz, VP of e-commerce, Purdys Chocolatier. “We’ve benefitted from the proven and scalable Aptos Digital Commerce suite in the cloud and Aptos professional services including comprehensive journey mapping, business requirements planning, front-end design, development, and technical support. The Aptos team worked tirelessly throughout the process as a true extension of our team – including being shoulder-to-shoulder with us onsite for a week during our website launch.”
Purdys is taking a smart, holistic approach to seamless commerce that includes a heavy emphasis on CRM and customer experience as well as proper back-end support. The result is a fully integrated omnichannel shopping environment that should leave a good taste in everyone’s mouth.
Source: Chain Store Age