New version of Diet Pepsi on the way

 

PepsiCo (NYSE:PEP) may announce another tweaking of Diet Pepsi this week, according to The Wall Street Journal.

The company introduced a new version of Diet Pepsi last year which was reformulated with sucralose.

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Data from Nielsen indicates that sales of Diet Pepsi fell 12% Y/Y over a 12-week period ending in May, compared to a 7% fall across the broad diet soda category.

Some beverage industry watchers think a complete rebranding away from the «diet» title may be needed to reconnect with older consumers and bring in younger ones.

Source: Seeking Alpha

 

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