Beginning this week, Amazon (NASDAQ:AMZN) quietly began offering for sale whole-bean and ground coffee under its new Happy Belly label – putting it in competition with the likes of Starbucks (NASDAQ:SBUX).Also rolled out is Mama Bear baby food in two flavors.
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The WSJ one month ago reported Amazon as planning four brands of private-label foods, diapers, and cleaning supplies to be sold exclusively to Amazon Prime members.
Source: Seeking Alpha
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