Bottled water consumption in the U.S. will outpace soda drinks on a per capita basis for the first time ever this year, according to data from Euromonitor.
The gap is expected to widen between now and 2020 as the shift towards healthier consumer habits continues.
Beverage companies have made up for the shortfall in soda demand through innovation in energy drinks, premium milk, and juices.
Source: Seeking Alpha
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