Fandango bumps up rewards capabilities to benefit partners

 

Online movie ticket retailer Fandango is expanding capabilities for its partnership division Fandango Rewards by introducing receipt scanning and data capture technology, adding value for merchants and consumers.

Members of Fandango Rewards will now be able to scan their receipts for proof of purchase to earn rewards and send them in through various methods such as text and an online microsite. Fandango is hoping to expand capabilities to make it easier for customers to earn rewards while providing greater insights into the consumer.

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“This is a major opportunity type for 3 tier logic because Fandango Rewards is the preeminent leader in consumer package goods shopper engagement in the consumer packaged goods space (CPG),” said Rob Craig, CEO of 3 Tier Logic. “The fact that they conducted a deep dive review of our technology and selected 3 tier logic’s Shopper Marketing Platform to build and launch their shopper marketing programs over the next 2 years is massively significant for us.”

Source: Mobile Commerce Daily


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