Web merchants are taking a bigger share of the overall market for luxury goods. That’s the conclusion of a brand new 41-page downloadable research report from Internet Retailer which shows that the world’s 73 largest online luxury retailers grew their overall sales last year by a robust 16.7%. That growth stands in stark contrast to the global sales of personal luxury goods across all channels, which Bain & Co. estimates grew only 1% in 2015.
While the sales of luxury goods online may be hurting other luxury retail channels, it continues to help drive overall retail web sales. The 16.7% growth rate for the 73 largest online luxury merchants in the study compares with a 13.5% growth rate last year for the top 1,000 e-retailers in North America and a 16.9% growth rate the top 500 web retailers in Europe. Only in Asia did the 22.9% growth rate of total e-commerce significantly surpass the increase in the global online luxury sales. Equally important is the fact that online luxury sales grew despite a sharp reduction in discounting by luxury e-retailers, a practice that helped boost the sales of certain online luxury items in the year prior to the study.
The growth in luxury e-retailing was anything but consistent around the world. The sales of luxury goods online grew by only 8.6% in North America, where the drop in discounting depressed sales. By comparison, e-luxury sales grew 16.2% in Europe and a whopping 79.5% in China.
Source: Internet Retailer
Reciba las últimas noticias de la industria en su casilla: