Consumers jumping online more than ever to shop, free shipping a big lure

 

The technology most in place in retail is ecommerce, and retailers are in an investment and adoption phase regarding the future of retail, according to a new Walker Sands study.

The third annual «Future of Retail 2016,» report revealed that nearly one-third of consumers polled were shopping online at least once a week. That activity reflected a spike of 41 percent from 2014.

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«On the more luxury specific side, this category saw one of the largest jumps over the past few years in terms of the sheer number of those shopping online — quadrupling since our report in 2014,» said Erin Jordan, account director at Walker Sands, told Luxury Daily. The report states 27 percent of those polled have bought a luxury item online in the past year, an increase of 10 percent compared to 2015.

The study, which surveyed more than 1,400 U.S. consumers, also stated luxury brands are becoming “digital natives,” regarding integration of online and offline operations. When it comes to top consumer incentives, free shipping was leading, and 88 percent of shoppers said they were enticed by the option.

Source: Retail Customer Experience


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