The message from 2021 is that consumers continue to change. It’s only by watching them closely that you can spot the opportunities.
We’ve taken time to understand the lives of Rachel, Mariana and James in 2021. They are members of our Global consumer panel network, representing the majority of the World’s population at 6 billion people.
Take two minutes to watch our review of the year, telling their stories and highlighting the key behavioural insights we’ve identified. It’s a summary of how the pandemic and on and off lockdowns have changed us all, highlighting the return of Out-of-Home, the rise of ecommerce, and the phenomenon that is food delivery.
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