Executive Summary contents OrderDynamics’ Omni-2000 is fact-based research that takes a shopper’s view of over 2,000 retail websites around the world. This research does not take a survey based approach to assessing the market. Rather, it takes a direct shopper’s view of retail offerings related with omni-channel practices. Like the Omni-1000 research, this investigation takes a ‘random-walk’ approach. This means the research does not force-fit to
quotas of fashion, cosmetics, luxury or other sub-sector. A random-walk approach provides a realistic and natural view of retail omni-channel capabilities in each country market.
The countries reviewed include US, Canada, UK, Australia, France, Germany and Austria. Key findings of the research include:
• 37.6% of retailers offer click & collect today
• 34.8% of BOPIS retailers commit to having orders ready within 24 hours
• 44.1% of all online merchants provide active inventory visibility
• 72.6% of omni-channel retailers offer BORIS
• 11.4% of omni-channel merchants have a site optimized for mobile commerce
