Canada: Retail expert calls online shopping a ‘niche’ market

 

 

More people are expected to be shopping online during this Boxing Week sale period.

Despite that, at least one expert says all you have to do is check the parking lots at the malls and you’ll know that shopping in stores is far from dead.
Carleton University Business Professor, Ian Lee, stresses that online shopping accounts for only 5% of sales in this country, meaning that 95% of shopping is still done at a retail outlet.

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Read Also: The Death of the Shopping Mall Has Been Greatly Exaggerated

Lee believes online shopping is still a niche market aimed at things like cameras, smartphones, computers and movies.

He adds that most shoppers still like the social experience of going to a mall where you can meet people and “touch” what you are buying.

That’s why he thinks shopping for things like clothes and groceries will almost always be done exclusively in the retail stores.

Source: 640toronto 

 

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