Iconic denim brand Levi’s is expanding its ‘tailor shop’ concept in Canada, with two additional stores that are both located in Alberta. Levi’s tailor shops offer custom embroidery, tailoring, hemming and a wide selection of pins and patches, addressing the trend towards product customization. Levi’s describes its tailor shops as having a “team of specialized craftsmen who will help you personalize your favourite denim pieces,” with customization spaces located at the back of each store.
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