América Retail | Homepage
Monday, May 29, 2017

La primera comunidad del retail en Latinoamérica

USA: Will women buy lingerie from Amazon?

USA: Will women buy lingerie from Amazon?

Febrero 15, 2017

👤Periodista: María Alejandra Lopez 🕔15.Feb 2017

 

Written by George Anderson 

Amazon.com is already having success convincing consumers to buy a wide variety of clothing on its site. Now, according to news reports, it is looking to build on that performance with its own line of intimate apparel.

The e-tailer is currently selling bras in European markets under its Iris & Lilly private label. The line, which includes bras for under $10, could be an indication that Amazon plans to pursue market share in the U.S. where similar price points are at the lower end of the market.

Such a strategy would have Amazon going head-to-head with the likes of Target and Walmart for price-conscious consumers while undercutting department stores and specialty retailers such as Victoria’s Secret that have standard retail prices around $40.

Read Also: Neiman Marcus Last Call trying out plus-size women’s department

Victoria’s Secret, as reported by The Wall Street Journal, had a tough 2016 with sales falling at the chain for the first time in seven years. The retailer was slow to adjust to consumers, particularly younger women, switching to sports bras and bralettes that are said to be much easier to size.

The Journal article pointed to the success Amazon has had in the apparel category. Fifty-eight percent of those surveyed last September by Morgan Stanley AlphaWise said they had purchased clothing from Amazon’s site over the previous six months, well ahead of second-place Kohl’s at 37 percent.

Source: RetailWire

Articulos relacionados

USA: PepsiCo in bid to acquire Vita Coco owner

USA: PepsiCo in bid to acquire Vita Coco owner

Mayo 29, 2017

  Soft drink maker PepsiCo Inc (PEP.N) is in talks to acquire All Market Inc, the

USA: Glass Lewis recommends Buffalo Wild Wings’ board nominees

USA: Glass Lewis recommends Buffalo Wild Wings’ board nominees

Mayo 29, 2017

  Proxy adviser Glass Lewis & Co LLC recommended shareholders of Buffalo Wild Wings (BWLD.O) to

USA: Sears is in ‘free-fall’ and its rate of decline is ‘very concerning’

USA: Sears is in ‘free-fall’ and its rate of decline is ‘very concerning’

Mayo 29, 2017

  Sears' shares enjoyed a strong surge this week, soaring as much as 20% on Thursday

USA: Jet.com just opened the ‘grocery shop concept of the future’ in NYC

USA: Jet.com just opened the ‘grocery shop concept of the future’ in NYC

Mayo 29, 2017

  Jet.com — the online retailer that Walmart bought in 2016 for $3 billion — is

USA: Baristas say that Starbucks is ignoring a huge problem

USA: Baristas say that Starbucks is ignoring a huge problem

Mayo 29, 2017

  Starbucks baristas say that a recent initiative to improve customer service proves how out-of-touch the

Últimas Noticias

Newsletter

SECTIONS

América Retail