USA: Walgreens continues on-site mobile integration with ship-to-store
Drugstore chain Walgreens is continuing the expansion of its mobile offering by rolling out a ship-to-store option for online and mobile customers free of charge.
The decision to provide the option comes on the heels of an expansion of Walgreens’ online product selection. Users shopping online and on their mobile devices can order products not available at Walgreens or Duane Reade— a Walgreen subsidiary located primarily in New York— and pick them up at a location of their choice, free of charge and with no minimum order required.
“As an omnichannel retailer, we offer our customers choices for how they want to shop Walgreens,” said Ken Rice, digital commerce director of omnichannel at Walgreens. “Ship to Store is another way that we provide convenience for our customers with an enhanced assortment of products as well as a safe and convenient location to pick up purchases.”
Moving to mobile
Walgreens, which has historically had one of the most robust brick-and-mortar presences in retail, does not seem to be taking consumers’ shift towards online and mobile shopping lying down.
In response to the transition, the company has used the mobile space to address one of the major concerns with having to maintain an existing bricks-and-mortar infrastructure – limited space that translates into an equally limited product selection. Walgreens currently uses its online shopping infrastructure as a home for an expanded inventory that users of its mobile app can also access.
The addition of the ship to store option, and the decision to make it free of charge and to not require a minimum order, is a strong play for the online and mobile-centric consumers that Walgreens could potentially have. The feature bolsters an additional revenue stream for the company while incentivizing consumers to come to a Walgreens or Duane Reade location to buy essential products like toiletries that they would normally not plan out to purchase.
Walgreens is also offering paperless coupons, rewards benefits and other digital promotions in conjunction with the rollout of ship to store.
Source: Mobile Commerce Daily
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