América Retail | Homepage
Thursday, January 19, 2017

La primera comunidad del retail en Latinoamérica

USA: Walgreens continues on-site mobile integration with ship-to-store

USA: Walgreens continues on-site mobile integration with ship-to-store

octubre 18, 2016

👤Periodista: María Alejandra Lopez 🕔18.Oct 2016

 

Drugstore chain Walgreens is continuing the expansion of its mobile offering by rolling out a ship-to-store option for online and mobile customers free of charge.

The decision to provide the option comes on the heels of an expansion of Walgreens’ online product selection. Users shopping online and on their mobile devices can order products not available at Walgreens or Duane Reade— a Walgreen subsidiary located primarily in New York— and pick them up at a location of their choice, free of charge and with no minimum order required.

Also Read: Black Friday on Thanksgiving is a terrible idea 

“As an omnichannel retailer, we offer our customers choices for how they want to shop Walgreens,” said Ken Rice, digital commerce director of omnichannel at Walgreens. “Ship to Store is another way that we provide convenience for our customers with an enhanced assortment of products as well as a safe and convenient location to pick up purchases.”

Moving to mobile

Walgreens, which has historically had one of the most robust brick-and-mortar presences in retail, does not seem to be taking consumers’ shift towards online and mobile shopping lying down.

In response to the transition, the company has used the mobile space to address one of the major concerns with having to maintain an existing bricks-and-mortar infrastructure – limited space that translates into an equally limited product selection. Walgreens currently uses its online shopping infrastructure as a home for an expanded inventory that users of its mobile app can also access.

Also Read: How Target translates customer’s love into mobile experiences

The addition of the ship to store option, and the decision to make it free of charge and to not require a minimum order, is a strong play for the online and mobile-centric consumers that Walgreens could potentially have. The feature bolsters an additional revenue stream for the company while incentivizing consumers to come to a Walgreens or Duane Reade location to buy essential products like toiletries that they would normally not plan out to purchase.

Walgreens is also offering paperless coupons, rewards benefits and other digital promotions in conjunction with the rollout of ship to store.

Source: Mobile Commerce Daily

Articulos relacionados

USA: Here’s why JC Penney’s turnaround is in trouble

USA: Here’s why JC Penney’s turnaround is in trouble

enero 19, 2017

  During 2014 and 2015, troubled department store operator J.C. Penney made big strides to get back

USA: La relación de amor-odio entre Walmart y Trump

USA: La relación de amor-odio entre Walmart y Trump

enero 19, 2017

  El gigante mundial de la distribución Walmart ha presentado su nuevo plan de empleo con

USA: Walmart set to add jobs in 2017

USA: Walmart set to add jobs in 2017

enero 19, 2017

  Walmart, the nation’s largest private employer with nearly 1.5 million associates, plans to add 10,000

USA: Kohl’s is working on a gradual mobile transformation

USA: Kohl’s is working on a gradual mobile transformation

enero 19, 2017

  While Amazon may have the luxury of diving straight into ambitious retail projects, Kohl’s is

USA: Retail stocks are getting crushed

USA: Retail stocks are getting crushed

enero 19, 2017

  Retail stocks are under pressure on Wednesday after Target announced it was slashing its guidance

Últimas Noticias

Newsletter

SECTIONS

América Retail