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USA: Target launches a promotional bombshell

USA: Target launches a promotional bombshell

Noviembre 24, 2016

👤Periodista: María Alejandra Lopez 🕔24.Nov 2016

 

Target (NYSE:TGT) says it will sell nearly all of its merchandise for 15% off in a two-day Cyber Monday promotion.

The 15% discount is set to go live online early Sunday morning and will be applied at checkout both online and in stores during the two-day sale. The company says no online promotion code or in-store coupon will be required to catch the price reduction.

Last year, Target only ran the 15% deal for online custmers on Cyber Monday.

Read Also: Sears offers exclusive early Cyber Monday deals to mobile users

Target says it’s ready to meet the Cyber Monday online crush on the back end.

“We have been furiously pressure-testing the site with both simulated and real traffic,” notes CIO Mike McNamara.

The aggressive move by Target could give it a jump on other retailers and Amazon in bringing in traffic and adds pressure on the pricing front.

Source: Seeking Alpha 

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