USA: Target launches a promotional bombshell
Target (NYSE:TGT) says it will sell nearly all of its merchandise for 15% off in a two-day Cyber Monday promotion.
The 15% discount is set to go live online early Sunday morning and will be applied at checkout both online and in stores during the two-day sale. The company says no online promotion code or in-store coupon will be required to catch the price reduction.
Last year, Target only ran the 15% deal for online custmers on Cyber Monday.
Target says it’s ready to meet the Cyber Monday online crush on the back end.
“We have been furiously pressure-testing the site with both simulated and real traffic,” notes CIO Mike McNamara.
The aggressive move by Target could give it a jump on other retailers and Amazon in bringing in traffic and adds pressure on the pricing front.
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