USA: Slice has debuted its new mobile application
Slice, a platform that helps connect consumers with local pizzerias, has debuted its new mobile application, providing a tool for small businesses that should have big brands paying attention.
The app helps consumers find the nearest pizza shop and lets them compare prices and menus. While mobile ordering has mainly been the domain of bigger brands, platforms such as Slice are giving smaller businesses a way to compete in the mobile space.
“With the mobile app, we wanted to create an experience that would make the ordering process quicker and more convenient than ever before,” said a Slice spokeswoman. “Our goal was simple – to allow pizza lovers all over the country to order from their favorite local pizzerias anytime, anywhere.
“One way we’re doing this is by updating the outdated process of phone ordering to avoid potential mixups. Through the app, customers can order directly, while gaining access to a variety of payment options, making check-out as painless as possible.”
Slice was launched in 2010 by Ilir Sela, the current CEO, who wanted to give the many small, local pizzerias he loved in the Staten Island area a way to compete with bigger pizza franchises such as Domino’s or Pizza Hut, who have the benefit of a large corporate backing and can invest money in the latest digital technologies.
In comparison, many smaller local pizzerias do not have much beyond a simple Web site or a listing on Yelp. Sela set out to change that with MyPizza, which was eventually rebranded as Slice.
The platform works by cataloging those smaller pizza places, the ones that only have one or a few locations as opposed to a larger chain, and letting customers not just find them but order from them and reorder past orders through their mobile devices.
That capability is being expanded with the release of Slice’s mobile app on iOS. The app will let users call in orders for delivery or pickup from a number of local pizzerias without having to pickup the phone or go searching through Yelp or Google.
Additionally, as the app is now available on iOS, Slice has added the ability to pay with Apple Pay. Users need only connect the Slice app with their Wallet or Apple Pay accounts and deliveries can be ordered with one tap.
“Slice is a mobile-first company that’s on a mission to make the pizza ordering process simple and quick,” the spokeswoman said. “Mobile is an incredibly important part of our business because it allows us to connect local pizzerias to loyal customers, wherever they live, with the push of a button.
“And our product roadmap going forward will prioritize mobile innovation to benefit our pizza eaters.”
Source: Mobile Commerce Daily
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