USA: Samsung adds internal rewards system to Samsung Pay
Samsung, which has been trailing Apple in terms of phone manufacturers who also provide a mobile payment platform, is expanding the capabilities of Samsung Pay with the addition of an internal rewards program.
Samsung Pay will now feature a new section on its app – Samsung Rewards. This section will offer rewards to users who make mobile payments using the platform, which can then be redeemed through the app.
Samsung’s mobile payment platform has been a ray of light amid the company’s other, darker tidings in the past few months.
As Samsung was forced to recall a large number of devices due to safety issues, the phone manufacturer is looking for any way to salvage good will with its customers and to expand its product range outside of hardware.
That is where Samsung Pay comes in.
As a mobile payment platform, it has not proven quite as popular as Apple Pay, though it is not far off. Samsung enjoys a considerable number of users, up to five and half million as of earlier this year.
Samsung is trying to sweeten the deal for its mobile payment users by offering them the ability to earn rewards points through Samsung Pay with the new Samsung Rewards program.
Samsung Rewards works exactly like a standard rewards points program, whether that is for a credit card or brand-specific.
As customers use Samsung Pay in their everyday lives, they accrue points for the purchases they make. After enough time and enough points have been accumulated, those points can be redeemed for deals and promotions.
Samsung is offering those deals on their own products, letting consumers earn discounts on Samsung devices and services.
Samsung offers point multipliers for frequent users, letting consumers earn double, triple and quadruple points the more often they use Samsung Pay in a given month.
Source: Mobile Commerce Daily
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