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USA: Patagonia is donating 100% of its Black Friday sales to charity this year

USA: Patagonia is donating 100% of its Black Friday sales to charity this year

Noviembre 24, 2016

👤Periodista: María Alejandra Lopez 🕔24.Nov 2016

 

Since its founding in 1973,Patagonia has been committed to sustainability, while also providing its customers with trusted, durable outdoor clothes and gear. Back in 1993, the company began diverting resources from landfills when creating its first fleece from recycled plastic bottles.

More recently, Patagonia has taken further steps in an effort to be a even more eco-friendly brand, launching its re\\\collection line, which advertised new clothes constructed from 100% recycled wool and 100% recycled polyester, as well as 85% recycled polyester labels, 80% recycled zippers, and 50% recycled buttons.

While Patagonia has long proven its commitment to sustainability, this Black Friday the brand is making yet another grand gesture for the movement:

Read AlsoTarget launches a promotional bombshell

In a recent statement, Patagonia’s president and CEO Rose Marcario announced that on Black Friday, November 25, the company will give 100% of global sales from its retail stores andPatagonia.com to support grassroots environmental organizations.

According to the statement, the money will go to “grassroots organizations working in local communities to protect our air, water and soil for future generations. These are small groups, often underfunded and under the radar, who work on the front lines.”

Black Friday will once again be one of the biggest shopping days of the year, so this donation by Patagonia is an extremely noteworthy one. That said, donating to causes the brand stands behind is nothing new — it has long been donating 1% of all sales to grassroots environmental organizations, coming to a total that now stands at $74 million. That number will likely be much larger come next week.

Source: Business Insider 

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