USA: Macy’s plans online launch in China
Macy’s Inc. is planning to launch a new digital presence in China, industry website InternetRetailer.com reports.
The Cincinnati-based retailer (NYSE: M) will launch a Chinese e-retail site in 2017 to increase its digital presence in the world’s largest e-commerce market. Macy’s announced the plan in Shanghai last week.
Macy’s began selling online in China last November when it opened a storefront on Tmail Global, a web shopping site run by Alibaba Group Holding Ltd. It has become one of the most popular retailers on the site with more than 300,000 consumers using its features to learn about Macy’s products.
Macy’s is exploring news ways to connect with young Chinese consumers including a live broadcast about New York Fashion Week and providing more information about its history.
Macy’s said many Chinese consumers shop in its stores when they visit the U.S. but didn’t comment on plans to open physical stores in China.
Macy’s operates 728 Macy’s-branded locations out of a portfolio of 870 stores under the Macy’s, Bloomingdale’s, Bluemercury, Bloomingdale’s Outlet and Macy’s Backstage brands. It will close 100 stores early next year that represent about $1 billion in annual sales. The company hopes to retain some of those sales at nearby stores and online.
Fuente: Biz Journal
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