América Retail | Homepage
Thursday, March 30, 2017

La primera comunidad del retail en Latinoamérica

USA: ItemMaster signs content partnership with Walmart.com

USA: ItemMaster signs content partnership with Walmart.com

Diciembre 2, 2016

👤Periodista: María Alejandra Lopez 🕔02.Dic 2016

 

ItemMaster on Thursday announced a new content partnership with Walmart.com to make available manufacturer’s Complete & Verified product records. This allows IM Certified Brand Content and additional IM Content+ branded content such as videos and commercials to be made accessible to shoppers surfing Walmart.com.

Read Also: Gap se mira en el espejo de Zara

“Today’s shoppers live seamlessly between online and offline retailers and have high expectations and demand information consistency in every aspect of their shopping experience,” stated Michael Murray, CEO and president of ItemMaster. “Additionally, structured product information at scale is the new minimum standard for every brand that expects to survive and thrive in the digital marketplace. As such, we’re excited to provide Brand Activation support for manufacturers with content purpose-built for the 21st century. We have a long history of powering the digital shelf, and know the impact of better content on consumer satisfaction and sales.”

Read AlsoNokia has announced a smartphone comeback in 2017

ItemMaster’s Brand Activation Platform provides 21st century packaging for 1,700 manufacturers brands, with a current network of 82,000 items.

Source: Drug Store News 

Articulos relacionados

USA: Ikea moves into the smart home space

USA: Ikea moves into the smart home space

Marzo 30, 2017

  Known as Trådfri, the line — which includes lights, sensor triggers for lights, lighting panels,

USA: Amazon is shutting down a division it bought for $545 million

USA: Amazon is shutting down a division it bought for $545 million

Marzo 30, 2017

  Bloomberg reports that Amazon is shutting down its subsidiaryQuidsi, the parent company ofDiapers.com, Wag.com,Soap.com, and

USA: Kroger Creates Website for Sharing Company Stories

USA: Kroger Creates Website for Sharing Company Stories

Marzo 30, 2017

  he Kroger Co. and its employees have many stories, and the company has launched a

USA: Baby Boomers love the retail discount

USA: Baby Boomers love the retail discount

Marzo 30, 2017

  When it comes to shopping the Baby Boomer generation isn't interested in paying full price

USA: Panera CEO says Chipotle CEO has ‘problems’

USA: Panera CEO says Chipotle CEO has ‘problems’

Marzo 30, 2017

  Panera Bread CEO Ron Shaich is firing back at Steve Ells, the CEO of Chipotle,

Últimas Noticias

Newsletter

SECTIONS

América Retail