USA: ItemMaster signs content partnership with Walmart.com
ItemMaster on Thursday announced a new content partnership with Walmart.com to make available manufacturer’s Complete & Verified product records. This allows IM Certified Brand Content and additional IM Content+ branded content such as videos and commercials to be made accessible to shoppers surfing Walmart.com.
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“Today’s shoppers live seamlessly between online and offline retailers and have high expectations and demand information consistency in every aspect of their shopping experience,” stated Michael Murray, CEO and president of ItemMaster. “Additionally, structured product information at scale is the new minimum standard for every brand that expects to survive and thrive in the digital marketplace. As such, we’re excited to provide Brand Activation support for manufacturers with content purpose-built for the 21st century. We have a long history of powering the digital shelf, and know the impact of better content on consumer satisfaction and sales.”
ItemMaster’s Brand Activation Platform provides 21st century packaging for 1,700 manufacturers brands, with a current network of 82,000 items.
Source: Drug Store News
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