América Retail | Homepage
Monday, July 24, 2017

La Primera Comunidad del Retail y Consumo Masivo en Latino América

USA: Hudson Jeans helps customers find the perfect fit

USA: Hudson Jeans helps customers find the perfect fit

Octubre 7, 2016

👤Periodista: María Alejandra Lopez 🕔07.Oct 2016

 

Hudson Jeans is partnering with a fashion data company to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its Web site.

Users who access the quiz are required to give a self-assessment on different aspects of denim fit such as curve, jean size and age to produce a Fitcode which helps guide them while browsing the site. A user’s Fitcode appears as a badge on different styles that would work with her body type, effectively working as a quasi-stylist based on her own self-response.

Also ReadBlack Friday no longer top retail sales day 

“Consumers are struggling to find jeans that fit, and retailers are suffering from high return rates,” said Stephanie Chacharon, director of marketing at Fitcode. “We saw that as a huge opportunity.

“We first want to tackle this problem online to address the shift in consumer behavior,” she said. “From there, we plan to move in-store to help provide an optimized consumer experience across channels.

“Our offering on mobile allows the consumer to shop where she is already comfortable. Now, Hudson Jeans’ existing customers can shop anytime, anywhere, in a setting that’s familiar to them.

“The additive Fitcode experience enhances that existing consumer experience. We want to give women that confidence and then get out of the way so they can complete their transaction.”

A shifting marketplace

The designer denim manufacturer’s decision to partner with Fitcode may be a response to the increasing trend of consumers, especially millennials, flocking to online fashion retail, eschewing bricks-and-mortar stores for the wider selection and easier access of mobile-optimized fashion marketplaces.

The Fitcode is a step towards bridging the gap between two experiences— online shopping, which is convenient, but generally not as personal an experience as in-store shopping at retailers like Nordstrom, a tried-and-true method which consumers are nevertheless seeing as an inconvenience.

Also ReadBlack Friday no longer top retail sales day 

The move towards self-assessment is a maneuver based in both convenience and principle. Brands— and the fashion industry as a whole— have been moving towards creating a more body positive landscape for consumers, creating options for all body types instead of presenting a monolithic standard of beauty.

Other brands supported by Fitcode include 7 For All Mankind, Levi’s, J Brand, NYDJ, Kut from the Kloth, Paige, FRAME Denim, JAG Jeans and Citizens of Humanity.

Source: Mobile Commerce Daily

Articulos relacionados

USA: Amazon apuesta a las comidas “ready-to-cook”

USA: Amazon apuesta a las comidas “ready-to-cook”

Julio 24, 2017

  Amazon ha comenzado a vender paquetes de comida listos para cocinar para hogares, en un

USA: Organic ranchers eye Amazon distribution ahead of Whole Foods deal

USA: Organic ranchers eye Amazon distribution ahead of Whole Foods deal

Julio 24, 2017

  Amazon.com Inc plans to meet on Wednesday with a dozen U.S. ranchers, seeking to expand

USA: Voice-controlled devices playing bigger part in consumer purchasing

USA: Voice-controlled devices playing bigger part in consumer purchasing

Julio 24, 2017

  Just about one in three shoppers will make a purchase through a voice-controlled device in

USA: Staples adds robotics to fulfillment network

USA: Staples adds robotics to fulfillment network

Julio 24, 2017

  Staples is making a bold move to modernize its supply chain. The office supplies giant is

USA: Department store giant’s annual anniversary sale goes digital

USA: Department store giant’s annual anniversary sale goes digital

Julio 24, 2017

  Nordstrom is putting a modern spin on a 50-year-old tradition. The Nordstrom Anniversary Sale — an

Últimas Noticias

SECTIONS

América Retail