América Retail | Homepage
Thursday, March 30, 2017

La primera comunidad del retail en Latinoamérica

USA: Family Express Incorporates Digital Signage to Promote Foodservice

USA: Family Express Incorporates Digital Signage to Promote Foodservice

Octubre 18, 2016

👤Periodista: María Alejandra Lopez 🕔18.Oct 2016

 

Family Express Corp. is partnering with Watchfire Signs to implement digital signage at its convenience store locations throughout the Midwest. The chain will specifically use the new digital signage platform to communicate its made-to-order foodservice offerings.

“Family Express wanted a digital messaging platform to complement our daypart marketing strategy, with the ability to customize all of our sign communications with ease, on a system that is dependable,” said Gus Olympidis, president and CEO of Family Express. “We chose Watchfire because of their extraordinary reliability, the strength of Ignite, its programing software for the signs, and its corresponding support service.”

Also ReadHow Target translates customer’s love into mobile experiences 

Valparaiso-based Family Express is well-known for its proprietary foodservice brands, including its Cravin’s Kitchen made-to-order menu; Java Wave gourmet coffees and signature hot or iced espresso beverages; and its “Square Donut.”

The retailer operates more than 60 convenience stores throughout Indiana. Family Express has already installed Watchfire electronic messaging at nearly 90 percent of its locations, according to David Watson, Watchfire’s director of corporate programs.

Danville, Ill.-based Watchfire Signs designs, engineers and manufactures LED signs and billboards intended to help businesses increase visibility and drive growth.

Source: CSNews

Articulos relacionados

USA: Ikea moves into the smart home space

USA: Ikea moves into the smart home space

Marzo 30, 2017

  Known as Trådfri, the line — which includes lights, sensor triggers for lights, lighting panels,

USA: Amazon is shutting down a division it bought for $545 million

USA: Amazon is shutting down a division it bought for $545 million

Marzo 30, 2017

  Bloomberg reports that Amazon is shutting down its subsidiaryQuidsi, the parent company ofDiapers.com, Wag.com,Soap.com, and

USA: Kroger Creates Website for Sharing Company Stories

USA: Kroger Creates Website for Sharing Company Stories

Marzo 30, 2017

  he Kroger Co. and its employees have many stories, and the company has launched a

USA: Baby Boomers love the retail discount

USA: Baby Boomers love the retail discount

Marzo 30, 2017

  When it comes to shopping the Baby Boomer generation isn't interested in paying full price

USA: Panera CEO says Chipotle CEO has ‘problems’

USA: Panera CEO says Chipotle CEO has ‘problems’

Marzo 30, 2017

  Panera Bread CEO Ron Shaich is firing back at Steve Ells, the CEO of Chipotle,

Últimas Noticias

Newsletter

SECTIONS

América Retail