USA: Dirty Lemon taps text as direct sales channel
A wellness beverage retailer is selling product direct to consumers via text messaging — a channel it claims also makes for a personal retailer-consumer relationship.
Dirty Lemon, a two-year-old Brooklyn company sells three drinks and plans to build out its product portfolio this year, according to a Forbes report. Each of its 30,000 customers has been acquired via social media or by customer referral, according to the company’s founders. The company has processed 50,000 texts each months, states the Post.
“We’re using SMS as our primary platform to sell the product,” Zak Normandin, founder, told Forbes. “We built out a tech platform that allows customers to ask questions anytime and place orders for any of our beverages. It removes all the friction points that you typically encounter when ordering a product online, and solves the problem of empty-carts.”
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