América Retail | Homepage
Thursday, April 27, 2017

La primera comunidad del retail en Latinoamérica

USA: Beauty retailer outperforming all others in social media run up to Black Friday

USA: Beauty retailer outperforming all others in social media run up to Black Friday

Noviembre 25, 2016

👤Periodista: María Alejandra Lopez 🕔25.Nov 2016

 

With the Black Friday weekend nearly here, there are clear winners when it comes to social media engagement.
At the head of the class is Sephora, with 2.4 million consumer interactions (reactions, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram. Sephora’s top status is being driven by its success on Instagram, a site that reveals high consumer enthusiasm for the retailer’s offerings of makeup box sets and key brands, such as Bite Beauty and Urban Decay, as well as its own collection.
That’s according to Shareablee’s Black Friday edition of its “Social Scorecard.” The annual report ranks shopper interest in U.S. retailers in the countdown to the official start of the holiday season.
Nordstrom is also earning consumers’ attention across social media. The department store chain had nearly 544,000 social actions in November — a move that earned it the top Black Friday posts on Facebook. The chain also earned highest audience loyalty with 40% of the brand’s Facebook audience returning month over month to engage with the brand, the report said.
Meanwhile, Amazon was the clear winner on Twitter, capturing over 9,000 retweets and driving the most social actions for the U.S. retail category in November.
These companies gave some retail giants a run for their money, including Bergdorf Goodman, Barneys, Homegoods, all of which dropped from the top 10 list this year, with declines of 39%, 50%, and 74% respectively.
Major retailers Target, Walmart and Best Buy were also notably absent from the rankings, driving just 338,000 consumer moments on social in November, and declining by more than 50% year-over-year, the report said.

Articulos relacionados

USA: Crate & Barrel leader talks mobile tech

USA: Crate & Barrel leader talks mobile tech

Abril 26, 2017

  Crate & Barrel COO Michael Relich knows who his brand's prime customer is but that

USA: UGG brand has announced it is reviewing “strategic alternatives”

USA: UGG brand has announced it is reviewing “strategic alternatives”

Abril 26, 2017

  Deckers Outdoor, the maker of the popular UGG brand, has announced it is reviewing "strategic alternatives" that

USA: Coke is now adding fiber to drinks

USA: Coke is now adding fiber to drinks

Abril 26, 2017

  Coca-Cola now sells a soda with added fiber. Coca-Cola Plus rolled out in Japan in February.

USA: Albertsons appoints Jewel-Osco exec as EVP retail operations

USA: Albertsons appoints Jewel-Osco exec as EVP retail operations

Abril 26, 2017

  Albertsons Cos. on Monday today appointed Jewel-Osco Division President Mike Withers as its EVP, retail

USA: Sears Holdings will close 92 “underperforming” Kmart pharmacies

USA: Sears Holdings will close 92 “underperforming” Kmart pharmacies

Abril 26, 2017

  Sears Holdings will close 92 “underperforming” Kmart pharmacies, as part of its corporate restructuring program,

Últimas Noticias

Newsletter

SECTIONS

América Retail