América Retail | Homepage
Friday, June 23, 2017

La primera comunidad del retail en Latinoamérica

USA: Are Neiman Marcus and Rent the Runway meant for each other?

USA: Are Neiman Marcus and Rent the Runway meant for each other?

Noviembre 21, 2016

👤Periodista: María Alejandra Lopez 🕔21.Nov 2016

 

Written by  George Anderson

Neiman Marcus and Rent the Runway seem an unlikely match. The first is a traditional upscale department store that seeks to sell luxury goods at full price to an older customer base. The second is an online startup that rents apparel and accessories to Millennials who want to look like they walked off a fashion runway without paying the price of ownership.

Neiman Marcus today is opening a 3,000-square-foot Rent the Runway shop inside its store in San Francisco. The space will be used to display clothing and accessories available for rent along with complementary items for purchase from Neiman Marcus.

The goal of the exercise is straightforward: each company is hoping to attract new customers and gain insights they can use to attract similar shoppers on their own.

Neiman Marcus is in search of youth. According to Bloomberg, the average age of its customers is 51 compared to 29 for Rent the Runway. Neiman saw comp sales, which includes online and stores, fall 4.1 in its last fiscal year.

Read Also: Walmart’s Cyber Monday plans should have Amazon terrified

Rent the Runway, for its part, is continuing to explore a future for itself in brick and mortar. The fashion e-tailer, which launched in 2009, will have seven stores to showcase its offerings by the end of the year. Earlier this year, it partnered with Woodbury Common Premium Outlets over four consecutive weekends in May and June as part of the shopping center’s first-ever pop-up sample sale.

Jennifer Hyman, co-founder of Rent The Runway, believes both companies will benefit from the arrangement. In a past interview referenced by The Washington Post, Ms. Hyman observed that the items people rent are different from those they purchase.

“We’re in some ways running toward the shared economy instead of running away, because clearly the shared economy is here to stay,” Neiman Marcus CEO Karen Katz told Bloomberg. “Whether it’s Rent the Runway or Uber, any of the ways people are participating in the shared economy, it’s part of our world today.”

Source: RetailWire

 

Articulos relacionados

USA: Neiman Marcus embracing innovative tech

USA: Neiman Marcus embracing innovative tech

Junio 23, 2017

  Luxury retailer Neiman Marcus is all about digital technology and embracing more than a few

USA: Walmart is telling vendors to stop using Amazon’s cloud

USA: Walmart is telling vendors to stop using Amazon’s cloud

Junio 23, 2017

  Walmart has issued a warning to tech companies it does business with: don't use Amazon's cloud services. Amazon

USA: Best Bath and Beyond plunges after missing across the board

USA: Best Bath and Beyond plunges after missing across the board

Junio 23, 2017

  Bed Bath & Beyond is falling after missing earnings. Shares are down 11.38% in aftermarket trading

USA: Parent of Burger King, Tim Hortons to curb antibiotics in chicken

USA: Parent of Burger King, Tim Hortons to curb antibiotics in chicken

Junio 23, 2017

  The parent of Burger King and Tim Hortons on Thursday vowed to cut the use

USA: Los resultados acompañan a Costco

USA: Los resultados acompañan a Costco

Junio 23, 2017

  El retailer estadounidense Costco Wholesale ha facturado 84.815 millones de dólares (75.754 millones de euros)

Últimas Noticias

Newsletter

SECTIONS

América Retail