USA: Amazon has a bra plan
A plan by Amazon (NASDAQ:AMZN) to sell its own line of bras and intimate apparel off its website will be closely watched by the retail sector to see if one of the last of the e-commerce holdout categories finally succumbs. The Wall Street Journal broke the news on Friday and tips that the Amazon line could be introduced within a few weeks.
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Some industry insiders think Amazon will have a hard time selling to first-time customers who want to feel and touch their lingerie products, while others warn that the sub-$10 pricing from the Seattle company could rattle the bra market as Generation Z factors in.
Calvin Klein (NYSE:PVH), Victoria’s Secret (NYSE:LB), Target (NYSE:TGT), Nordstrom (NYSE:JWN) and American Eagle Outfitters (NYSE:AEO) are a few of the companies that could be impacted by the new Amazon apparel push.
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