América Retail | Homepage
Monday, January 23, 2017

La primera comunidad del retail en Latinoamérica

Innovación: Uber made a restaurant guide based on riders’ trip data

Innovación: Uber made a restaurant guide based on riders’ trip data

noviembre 29, 2016

👤Periodista: Fabiola Gago 🕔29.Nov 2016

 

Big data dining

If big data dining sounds like your cup of tea, then Uber’s new restaurant guide might be right up your alley.

Instead of relying on user-submitted reviews like on Yelp or one critic’s assessment from The New York Times, Uber is hoping to use its rider data to determine each city’s most popular restaurants, reports TechCrunch. To create its Best Of lists, Uber looked at restaurants where users have requested rides to the most. For example, its top 10 brunch spots are determined by spots that receive the most traffic on weekends, while best fine dining are places where most UberBlack or UberSelect riders frequent. The most interesting is local favorites, which identifies businesses where the same rider repeatedly visits.

LEA TAMBIÉN: Innovación: Free luggage wrapping service used as advertising

The restaurant picks skew on the expensive side, which makes sense given the data comes from people who are well-to-do enough to regularly take Uber to lunch and dinner.

Although it’s not clear how often the list updates, Uber says it will adjust the rankings frequently based on how trip data changes. This also helps the company take into account new businesses that may have gained popularity in recent months.

At launch, Uber’s restaurant guides are available in 12 US cities. Not surprisingly, they center around major metropolitan areas with larger Uber riderships, like New York, Chicago, Boston, Los Angeles, and Dallas. But take these recommendations with a grain of salt… after all, it seems to suggest that Dominique Ansel Bakery of the 2013 cronut craze is still “up and coming.”

Fuente: www.theverge.com

Articulos relacionados

Innovación: Marijuana shops are trying to look like the Apple store

Innovación: Marijuana shops are trying to look like the Apple store
enero 23, 2017

On a bustling stretch of Santa Monica Boulevard lined by vintage stores and eateries, the

Innovación: Robots programmed to answer customer questions in stores

Innovación: Robots programmed to answer customer questions in stores
enero 23, 2017

As soon as you approach Pepper, a four-foot-tall robot, she starts sizing you up. Thanks to

Innovación: 40% of marketers say they plan Facebook audits

Innovación: 40% of marketers say they plan Facebook audits
enero 23, 2017

Marketers might be voting with their wallets in 2017, as faulty Facebook metrics, fake news,

Innovación: Laser marking to replace price stickers on produce

Innovación: Laser marking to replace price stickers on produce
enero 23, 2017

Could the days of accidentally eating stickers off produce be over? A Dutch organic food supplier

Innovación: Airbus plans to test self-driven airborne taxi

Innovación: Airbus plans to test self-driven airborne taxi
enero 23, 2017

Airbus is not kidding around about flying cars – the maker of airborne transportation vehicles

Últimas Noticias

Newsletter

SECTIONS

América Retail