América Retail | Homepage
Monday, May 29, 2017

La primera comunidad del retail en Latinoamérica

Innovación: Uber made a restaurant guide based on riders’ trip data

Innovación: Uber made a restaurant guide based on riders’ trip data

Noviembre 29, 2016

👤Periodista: Fabiola Gago 🕔29.Nov 2016

 

Big data dining

If big data dining sounds like your cup of tea, then Uber’s new restaurant guide might be right up your alley.

Instead of relying on user-submitted reviews like on Yelp or one critic’s assessment from The New York Times, Uber is hoping to use its rider data to determine each city’s most popular restaurants, reports TechCrunch. To create its Best Of lists, Uber looked at restaurants where users have requested rides to the most. For example, its top 10 brunch spots are determined by spots that receive the most traffic on weekends, while best fine dining are places where most UberBlack or UberSelect riders frequent. The most interesting is local favorites, which identifies businesses where the same rider repeatedly visits.

LEA TAMBIÉN: Innovación: Free luggage wrapping service used as advertising

The restaurant picks skew on the expensive side, which makes sense given the data comes from people who are well-to-do enough to regularly take Uber to lunch and dinner.

Although it’s not clear how often the list updates, Uber says it will adjust the rankings frequently based on how trip data changes. This also helps the company take into account new businesses that may have gained popularity in recent months.

At launch, Uber’s restaurant guides are available in 12 US cities. Not surprisingly, they center around major metropolitan areas with larger Uber riderships, like New York, Chicago, Boston, Los Angeles, and Dallas. But take these recommendations with a grain of salt… after all, it seems to suggest that Dominique Ansel Bakery of the 2013 cronut craze is still “up and coming.”

Fuente: www.theverge.com

Articulos relacionados

Innovación: Store Formats More Saturated than Food Court Fries

Innovación: Store Formats More Saturated than Food Court Fries
Mayo 27, 2017

  It’s true: though I’m surrounded by lights, music and a ton of activity, I’m bored.

Innovación: Raspberry Pi Foundation merges with coding club network CoderDojo

Innovación: Raspberry Pi Foundation merges with coding club network CoderDojo
Mayo 27, 2017

  The Raspberry Pi Foundation, the organization behind the micro-computer designed as an easy point of entry

Innovación: Retail Enablers: Woolworths Goes High-Efficiency With HighJump

Innovación: Retail Enablers: Woolworths Goes High-Efficiency With HighJump
Mayo 27, 2017

  B2B is dead. Or at least, it’s changed irrevocably since evolving markets have brought businesses

Innovación: Startup analiza tus gustos para ofrecerte publicidad personalizada en TV

Innovación: Startup analiza tus gustos para ofrecerte publicidad personalizada en TV
Mayo 27, 2017

  Simulmedia es una startup tecnológica que analiza el comportamiento de los consumidores para llevar la

Innovación: Túneles de Elon Musk también servirán para el transporte público

Innovación: Túneles de Elon Musk también servirán para el transporte público
Mayo 27, 2017

  Al parecer estamos llegando a un punto donde lo que parecía ser una broma de

Últimas Noticias

Newsletter

SECTIONS

América Retail