América Retail | Homepage
Friday, March 24, 2017

La primera comunidad del retail en Latinoamérica

Innovación: Philip Morris CEO looks toward phasing out cigarettes

Innovación: Philip Morris CEO looks toward phasing out cigarettes

Diciembre 1, 2016

👤Periodista: Daniel Camilo Traslaviña Amador 🕔01.Dic 2016

Philip Morris International, the world’s largest international tobacco company, could eventually stop selling cigarettes, its chief executive told the BBC on Wednesday, as it launched its alternative product IQOS in Britain.

The company’s IQOS smokeless cigarette, which is already on sale in over a dozen markets including Japan, Switzerland and Italy, heats tobacco enough to produce a vapor without burning it. The company believes that makes it much less harmful than cigarettes.

Japan Tobacco International also has a tobacco-based cigarette alternative called Ploom Tech, and British American Tobacco said this month that it was also testing one.

“I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products … to start envisaging, together with governments, a phase-out period for cigarettes,” Andre Calantzopoulos said in an interview on BBC Radio 4.

“I hope this time will come soon,” he added.

Philip Morris, the maker of Marlboro cigarettes everywhere except the United States, gets the vast majority of its sales and profits from traditional cigarettes, which kill an estimated 6 million people a year worldwide.

Even though the tobacco market is shrinking as more people quit, Calantzopoulos said that by 2025 there will still be more than a billion smokers worldwide.

Still, the company has invested over $2 billion into potentially “reduced risk” products that deliver the addictive nicotine without the deadly smoke.

Calantzopoulos said the economics of these products was similar to cigarettes.

The IQOS is an electronic device that is used with mini cigarettes. It is different from e-cigarettes, which use a nicotine-laced liquid.

“If smokers switch to electronic cigarettes or other products that can be shown to cut the risks to their health, this could lead to a big improvement in public health,” said Deborah Arnott, chief executive of UK health charity Action on Smoking and Health. “But we need independent evidence to support any claims made by the tobacco industry.”

ASH said that until independent evidence shows that IQOS and similar products are substantially less harmful than smoking, they should be regulated in the same way as cigarettes.

Fuente: CNBC

Articulos relacionados

Innovación: These Brands Are Proving Gender-Fluid Is The Future Of Fashion

Innovación: These Brands Are Proving Gender-Fluid Is The Future Of Fashion
Marzo 24, 2017

  Wild Feminist. Girl Boss. Nasty Woman. These are the political (and, recently, fashionable) battle cries of

Innovación: GeniCan arma tu lista de compras.

Innovación: GeniCan arma tu lista de compras.
Marzo 24, 2017

  ¿Alguna vez has ido al supermercado y se te ha olvidado comprar la leche o

Innovación: Estas motocicletas se están fabricando ahora mismo en Brooklyn

Innovación: Estas motocicletas se están fabricando ahora mismo en Brooklyn
Marzo 24, 2017

  Vanguard Moto, Inc., con sede en Brooklyn, dio a conocer recientemente un prototipo de lo que

Innovación: BMW taps Unreal Engine for a mixed reality vehicle development process

Innovación: BMW taps Unreal Engine for a mixed reality vehicle development process
Marzo 23, 2017

  BMW is combining the best of real and virtual worlds to make the process of

Innovación: Grocery Tracker: Betting On A Chinese eGrocery Boom

Innovación: Grocery Tracker: Betting On A Chinese eGrocery Boom
Marzo 23, 2017

  There’s no question that eCommerce is booming on a global scale. But of the billions

Últimas Noticias

Newsletter

SECTIONS

América Retail