América Retail | Homepage
Friday, December 2, 2016

La primera comunidad del retail en Latinoamérica

Innovación: New device lets you shoot VR photos and videos

Innovación: New device lets you shoot VR photos and videos

noviembre 25, 2016

👤Periodista: Jairo E Becerra M 🕔25.Nov 2016

 

A man tests the”Zeiss VR One” virtual reality glasses during the Mobile World Congress in Barcelona, Spain.

Competition among smartphone makers has intensified as Shenzhen-based Protruly Vision launched the world’s first smartphone that can shoot virtual reality (VR) photos and videos, which analysts call a “technological milestone”.

Darling VR Smartphone, as the new product is called, features an AMOLED 5.5-inch display and four cameras, of which two are for 360 degree panorama photo and video shooting and the other two for plane filming, allowing users to move between the two modes freely. The created VR photos and videos can be previewed, edited and shared instantly.

The device is also able to monitor human health by measuring people’s body temperature remotely when it is within 1 centimeter from its users.

Launched on Oct 24, the smartphone will be on sale this month in two versions – 3,980 yuan ($580) and 8,800 yuan for the deluxe option. The latter will sport gold and diamonds.

“At the moment, the smartphone industry is still in the plane visual age. Although the image quality of smartphones has been improving, there is barely any innovation in the mode of photography,” said Tang Dechuan, chief executive officer of Shenzhen Darling Intelligent Technology Co Ltd, a subsidiary of Protruly. Protruly specializes in electronic vision.

“The unveiling of the VR smartphone signals that we have evolved from the age of plane filming to the new stereoscopic photography age,” Tang said.

The launch comes at a time when domestic and international smartphone producers are competing fiercely to grab a bigger slice of the Chinese smartphone market.

The shipment of smartphones in China reached 115.1 million units over the third quarter of 2016, growing 5.8 percent compared with a year earlier, according to IDC.

In August, Samsung launched its new VR device Gear VR, paired with its Galaxy Note 7. But the smartphone has been recalled in China after a number of battery explosions.

Analysts say the advent of the VR smartphone means a technological breakthrough for the industry, but they are conservative over its prospects in the market.

“It is a technological milestone to integrate VR with smartphones, but the new device may not have a big market,” said James Yan, the research director at Counterpoint Technology Market Research.

“Most people will not buy a smartphone produced by a company they don’t know, even if it has innovative functions. The product may achieve better sales among industry users.”

Jason Low, a Shanghai-based industry analyst with market research firm Canalys, agrees. “Some VR enthusiasts may find the product appealing, but for the mass market, it is difficult to justify it with the high price,” Low said.

LEA TAMBIÉN: Innovación: Google Daydream View-The reveal of the Google’s new Pixel handset

“Enthusiasts will also look at the quality of the 360 degree panorama video, as well as the battery life when they record and upload videos. It will be potentially helpful to people who do a lot of 360 degree panorama video creation, for example, real estate and house rental agents.”

Autor: Zhou Mo

Fuente: www.chinadaily.com.cn

Articulos relacionados

Innovación: Consider a ‘beyond digital’ approach to power omnichannel experience

Innovación: Consider a ‘beyond digital’ approach to power omnichannel experience

diciembre 2, 2016

Imagine browsing items online or your mobile, adding them to your cart or preferred list

Innovación: What convinces retailers to innovate?

Innovación: What convinces retailers to innovate?

diciembre 2, 2016

When CART (Center for Advancing Retail & Technology) recently hosted the Retail Innovation Pitch Event,

Innovación: Nestle Scientists Find Method to Cut Sugar in Chocolate

Innovación: Nestle Scientists Find Method to Cut Sugar in Chocolate

diciembre 2, 2016

Nestle SA says it found a way to reduce the amount of sugar in chocolate

Innovacion: Amazon plans to put touchscreen on new Echo device

Innovacion: Amazon plans to put touchscreen on new Echo device

diciembre 2, 2016

Amazon.com Inc. is developing a premium Echo-like speaker with a screen, a sign the world’s

Innovación: #SalvemosLosMuebles, la apuesta de Ikea por la economía circular

Innovación: #SalvemosLosMuebles, la apuesta de Ikea por la economía circular

diciembre 2, 2016

El Grupo IKEA está probando diferentes iniciativas en distintas zonas de Europa , como respuesta

Últimas Noticias

Newsletter

Articulos Opinion mas leidos
Retailers mas vistos
SECTIONS

América Retail