América Retail | Homepage
Thursday, May 25, 2017

La primera comunidad del retail en Latinoamérica

Innovación: GoPro to release prosumer spherical camera in fall 2017

Innovación: GoPro to release prosumer spherical camera in fall 2017
Abril 20, 2017

Autor/Fuente: TC 👤Periodista: Haydée Alarcón 🕔20.Abr 2017

 

GoPro today announced the Fusion, a camera capable of capturing spherical video for use in VR and standard video formats through a software solution. The camera will be released this fall. GoPro has yet to name the price. If nothing else GoPro is becoming a camera company again.

The Fusion shows that GoPro is going back to its core competency in creating hardware. Action cameras existed before GoPro. But GoPro provided a better complete solution and the market responded by making the company top-selling vendor. GoPro likely hopes the same thing will happen with the Fusion and the rest of the spherical camera market.

Read Also: Innovación: Samsung Gear 360, la nueva cámara de vídeo envolvente 4K.

Specific details are still a bit light since the camera will not be released until the fall. Even the images released by GoPro are clearly carefully composed to reveal more about the camera’s intended use rather than specifics about the camera. We even boosted the levels of the photo above to reveal a bit more.

The company says in a press release that the Fusion records 360-degree video at 5.2K30 and features a mode called OverCapture that lets users go back and carve out a standard video file from the spherical footage. Essentially, GoPro is building a camera that lets users record literally everything and then select the best framing later.

GoPro has built similar solutions in the past that involved mounting several GoPros into a rig that positioned the cameras to capture every angle and software then stitched the footage together. But with GoPro cameras costing hundreds of dollars each, these rigs are expensive. The Fusion will likely be less expensive than these rigs.

There are several other spherical cameras on the market though none have made a big splash. They range in price from a few hundred dollars to a couple thousand. GoPro’s advantage could be the software that lets users produce a standard POV-looking video from the captured footage. Traditionally videos captured by spherical cameras have a fish-eye look, which can be off-putting and distracting.

GoPro is opening a beta program this summer to get the Fusion in the hands of creative users. The company hopes this program will help further refine the user experience prior to releasing the camera on the general market. This is a smart move. The expectations are different and could help reduce negative reactions once the camera hits stores.

 

Fuente: TC

Articulos relacionados

Innovación: Discos duros de 10TB con helio

Innovación: Discos duros de 10TB con helio
Mayo 25, 2017

  Los discos duros rellenos de helio no son nuevos, incluso WD fue de los primeros

Innovación: Stanley Robotics is building robots that can park your car for you

Innovación: Stanley Robotics is building robots that can park your car for you
Mayo 25, 2017

  French startup Stanley Robotics just raised $4 million (€3.6 million) from Elaia Partners, Bpifrance and

Innovación: This coffee butter-chugging startup just pulled in $19 million more in funding

Innovación: This coffee butter-chugging startup just pulled in $19 million more in funding
Mayo 25, 2017

  Dave Asprey, the man famous for encouraging Silicon Valley execs to put butter in his

Innovación: Cauquenes desarrolla estrategias para convertirse en Ciudad del Vino Patrimonial

Innovación: Cauquenes desarrolla estrategias para convertirse en Ciudad del Vino Patrimonial

Mayo 25, 2017

  Más de 60 personas provenientes de viñas, productores de uvas y vinos de la zona

Innovación: Will Amazon’s use of data transform how retailers operate stores?

Innovación: Will Amazon’s use of data transform how retailers operate stores?
Mayo 25, 2017

  How does Amazon Books differ from Barnes & Noble as well as the many book

Últimas Noticias

Newsletter

SECTIONS

América Retail