América Retail | Homepage
Saturday, May 27, 2017

La primera comunidad del retail en Latinoamérica

Innovación: Athos wants its clothes to be your personal trainer

Innovación: Athos wants its clothes to be your personal trainer

Diciembre 2, 2016

👤Periodista: Daniel Camilo Traslaviña Amador 🕔02.Dic 2016

Athos is hoping its workout wear can turn fitness training into a science.
The wearable tech company makes clothes with built-in sensors to track how different muscles are used during a workout. A Bluetooth-enabled device transmits data back to a smartphone app, allowing users to see which areas they’re working.

“So much of conditioning has been educated guess work,” says Don Faul, the company’s CEO. “Now, trainers can actually understand what athletes are doing on the field, what’s working and what’s not working, and how to use that knowledge to prepare them to perform their best. That’s never been possible before.”

Lea también: Innovacion: SOL Lingerie Brings In-Store Experience Online

The product was the brainchild of Dhananja Jayalath and Christopher Wiebe, two students from Toronto’s University of Waterloo who also happened to be workout buddies.

They wanted to know if they were doing their exercises right, but couldn’t afford a personal trainer — so they decided to create their own digital fitness coach.

More than data

They use heart-rate and electromyography (EMG) sensors, which are built into the fabric, to track the electrical activity of the muscles and translate the data into a form that’s useful for the wearer.

Faul says this has been one of the biggest challenges for the company. “For us, data in and of itself is insufficient,” he explains. “What people want to know is, ‘how do I use what I’m doing to get more out of my training?'”

Someone bench pressing in an Athos shirt, for instance, can look over the data and see if they’re favoring one arm, and try to correct the imbalance. Someone doing squats can simultaneously glimpse at the Athos app to see if they’re activating their glutes properly.

Based in Redwood City, California, Athos offers only a few pricey products: a men’s shirt and shorts (together retailing for $547) and women’s leggings ($149).

Faul says the company is currently focusing on professional and soon-to-be professional athletes — from high school up through the Olympic level. The clothes are already being trialed by NFL hopefuls, as well as seasoned pros, like former world champion light welterweight boxer Amir Khan.

But Athos, which has raised more than $50 million in funding since its 2012 launch, has plans to target more casual users and add more products to its range.

Fuente: CNN tech

Articulos relacionados

Innovación: Binge-watching will be as easy as breathing

Innovación: Binge-watching will be as easy as breathing
Mayo 26, 2017

  A TV on every wall, in every fridge and on every head. It's never been a

Innovación: Microsoft ya puede proyectar hologramas AR en tus propias gafas

Innovación: Microsoft ya puede proyectar hologramas AR en tus propias gafas
Mayo 26, 2017

  Microsoft Research simplifica y miniaturiza la esencia de las HoloLens para que quepan en unas

Innovación: Tesla T1, coche del futuro impulsado por energía eólica.

Innovación: Tesla T1, coche del futuro impulsado por energía eólica.
Mayo 26, 2017

  A día de hoy todo gira en torno a la adopción de los coches eléctricos

Innovación: Gogoro, nueva scooter eléctrica con sitio para dos.

Innovación: Gogoro, nueva scooter eléctrica con sitio para dos.
Mayo 26, 2017

  Una pena que a esta moto eléctrica no la podamos catar por la península, se

Innovación: Instant Braille translator can fit in your hand

Innovación: Instant Braille translator can fit in your hand
Mayo 26, 2017

  Team Tactile, an all-woman band of MIT engineering undergrads, is working on a device that

Últimas Noticias

Newsletter

SECTIONS

América Retail