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Sostenibilidad: Ikea to create 1,300 UK jobs in three new stores

Sostenibilidad: Ikea to create 1,300 UK jobs in three new stores
Mayo 19, 2017

Autor/Fuente: theguardian.com 👤Periodista: María Luisa Ayala 🕔19.May 2017

 

Ikea will add 1,300 more jobs in the UK by the end of next year as it opens stores in Sheffield, Exeter and Greenwich, south London. The flatpack furniture chain said the new roles would increase its total staff in the UK to 11,700 and number of large outlets to 22. It also has four small stores.

Gillian Drakeford, Ikea’s UK boss, said the new jobs would include 100 at a new call centre near Sheffield as the company attempted to improve customer service both in stores and online.

Ikea began selling on its website eight years ago, and online sales have risen by double-digit percentages ever since. The increases helped overall UK sales rise by 8.9% year on year to £1.7bn for the 12 months to the end of August 2016.

Sugerimos: http://www.america-retail.com/sostenibilidad/sostenibilidad-no-perciben-progresos-en-la-implementacion-de-la-agenda-2030/

Drakeford said: “In the UK we are working a lot more online, but it is the combination with stores that really matters for the customer. They want the experience of touching and feeling in the store and finding good ideas.”

She added that Ikea had increased the number of staff on the shop floor in its stores and was now making back-office work efficient so that more could be moved towards advising shoppers.

Drakeford said the company was looking at making some roles automated or more efficient , while at the same time improving conditions for staff as part of a drive to improve service.

Ikea became an accredited living wage employer, under the independently verified scheme, early last year, and Drakeford said it had introduced other improvements to working conditions, including one weekend off in four for all employees, guaranteeing more contracted hours and staff rotas a month in advance, all of which was helping to retain workers.

These improvements come as retailers and other businesses face the potential loss of workers from the EU. Uncertainty about post-Brexit employment and residency rights, and the slump in the value of the pound, which has devalued wages in euro terms, have combined to make hiring more difficult.

Drakeford said the improved terms and conditions for Ikea workers had helped attract more applicants who were better qualified than usual for the jobs at its Sheffield store, which opens at the end of the summer. The store will employ about 400 people, including about 100 at the nearby call centre. Exeter is expected to employ about 340 people, and Greenwich will employ 500. Both stores are scheduled open next year.

Ikea has began expanding again after opening its first major new store in seven years in Reading last year. It is also experimenting with small stores in high streets and a shopping centre.

Drakeford said: “This year we are celebrating Ikea’s 30th anniversary in the UK, and we are seeing more demand from customers for more stores in areas closer to where they live.”

She said the fall in the value of the pound had increased costs in some areas but had not changed Ikea’s expansion plans in the UK. It is aiming to double its 8% share of the home furnishings market. That share has increased from 6.4% three years ago. “With everything going on, we still see potential in the market,” she said.

 

Fuente: theguardian.com

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