América Retail | Homepage
Tuesday, April 25, 2017

La primera comunidad del retail en Latinoamérica

Sostenibilidad: Exploring New Age of Brand Transparency

Sostenibilidad: Exploring New Age of Brand Transparency
Abril 13, 2017

👤Periodista: María Luisa Ayala Fuente: prweb.com 🕔13.Abr 2017

 

EVRYTHNG, the IoT Smart Products Platform managing intelligent software identities in the cloud and digital product lifecycle applications for manufacturers, today announced a pioneering partnership with the Sustainable Apparel Coalition (SAC) and Avery Dennison Retail Branding and Information Solutions. The partnership explores how suppliers, manufacturers, retail brands, and consumers can access and engage with sustainability information by interacting with digital identities on products.
This groundbreaking collaboration begins with the launch of a smart products pilot program leveraging EVRYTHNG’s platform and Avery Dennison’s sustainable unique identity labels, coupled with the SAC’s industry-leading Higg Index. The Higg Index is a standardized measurement tool that enables brands, retailers, and manufacturers of any size to understand their environmental, social, and labor impact and identify areas of improvement.

Sugerimos: http://www.america-retail.com/sostenibilidad/sostenibilidad-pacto-mundial-presenta-los-principios-para-el-empoderamiento-de-las-mujeres/

The pilot program enables participating brands to test how Higg Index performance information can be shared directly to consumers and other stakeholders via unique digital identities and smart labels on products.

Through global packaging partnerships, EVRYTHNG enables brands to digitize their products at the point of manufacture with software identities in the cloud. These #BornDigital™ products allow brands the ability to capture and share sustainability information anywhere in the supply chain—delivering incremental business value while providing consumers with greater product transparency, which they can use to make informed purchasing decisions rooted in sustainability.

“Sustainability has the power to influence consumer purchase behavior,” said Andy Hobsbawm, Co-founder and CMO at EVRYTHNG. “Through our partnership with the Sustainable Apparel Coalition and Avery Dennison, we’re giving some of the leading apparel brands the ability to explore how to use cloud-connected digital identities on their products to be increasingly transparent with consumers about their sustainability credentials in order to build and strengthen their direct customer relationships.”

“The Higg Index allows SAC members to take full accountability for their environmental and societal impact. The introduction of unique digital identities on products provides a new and better way for brands to capture and share this information,” said Jason Kibbey, CEO at the Sustainable Apparel Coalition. “Our partnership with EVRYTHNG and Avery Dennison accelerates our progress toward realizing a vision of consumers using the Higg Index to evaluate and influence the product choices they make.”

“Avery Dennison RBIS is committed to providing responsible, innovative solutions to customers as part of our core value of sustainability,” said Michael Colarossi, Vice President, Innovation, Product Line Management and Sustainability at Avery Dennison RBIS. “We’re thrilled to be working with EVRYTHNG and the Sustainable Apparel Coalition to further help leading apparel and footwear brands create value and drive innovation, while also delivering positive social and environmental impact.”

 

Fuente: prweb.com

Articulos relacionados

Sostenibilidad: Colgate Taps Michael Phelps to Inspire Consumers to Turn Off the Faucet

Sostenibilidad: Colgate Taps Michael Phelps to Inspire Consumers to Turn Off the Faucet

Abril 24, 2017

  Water scarcity and shortage is a growing problem that affects around three billion people across

Sostenibilidad: Retailers pushed for more disclosure on supply chains as Bangladesh

Sostenibilidad: Retailers pushed for more disclosure on supply chains as Bangladesh
Abril 24, 2017

  Canadian clothing companies are making some progress in offering more disclosure about where their products

Sostenibilidad: 7 ejemplos de publicidad irresponsable

Sostenibilidad: 7 ejemplos de publicidad irresponsable
Abril 24, 2017

  Aprende de estos 7 ejemplos de publicidad irresponsable y evita meter la pata como estas

Sostenibilidad: Una máquina me va a dejar sin trabajo

Sostenibilidad: Una máquina me va a dejar sin trabajo

Abril 24, 2017

  POR ANDREW CHERNIN Marcela Lusardi tiene 46, es cajera en un Jumbo. Juan Álvarez, de 43,

Sostenibilidad: AmCham anunció cambios en la nueva edición del Premio Ciudadanía Empresaria

Sostenibilidad: AmCham anunció cambios en la nueva edición del Premio Ciudadanía Empresaria

Abril 24, 2017

  En el marco del lanzamiento de la 19° edición de los premios, la Cámara anunció

Últimas Noticias

Newsletter

SECTIONS

América Retail