Sostenibilidad: Danone expands into health drink category
Marzo 20, 2017
The product will be launched in West Bengal and Karnataka in the first phase. These States collectively have a market share of 22% of the family HFD business of India, the company said.
“The launch of Protinex Grow is a unique innovation in the family Health Food Drinks’ segment that addresses the specific protein requirements of children during the second growth spurt,” said Rodrigo Lima, Managing Director, Danone India.
“We have aggressive plans to double our sales in the nutrition portfolio by 2020 and also grow the overall business in India. We have lined up 10 new launches this year to expand our portfolio. We recently launched our global infant formula brand Aptamil in India,” he added.
Protinex is a nutritional supplements brand formulated with hydrolysed proteins that caters to the nutritional needs of adults and children.
Danone started its dairy business in India in 2010, while the nutrition business was started in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Globally Danone has four lines of operations—dairy, beverages, early life nutrition and advanced medical nutrition.
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