Estudios: For Affluent Millennials, Brands Matter
Affluent millennial internet users are strongly attached to brands—much more so than those with less income. More than half of those in a worldwide survey said they were defined by the brands they purchase.
Nearly three-quarters of affluent millennial internet users, defined in this case as the top 25% for income in their country, said their favorite brands play an integral role in their life, a survey from BBC Advertising, which sells advertising and sponsorship on behalf of BBC Worldwide’s properties, found. A significant number of nonaffluent millennials (51%) felt the same way.
Affluent millennials were also more likely than their nonaffluent counterparts to agree that they were brand-conscious. More than two-thirds of affluent millennials said they were, meanwhile fewer nonaffluent millennials—48%—agreed.
It’s not just brands that affluent millennials feel so strongly about, they also care very much about their personal image and products. Again, more so than nonaffluent millennials. For example, 79% of affluent respondents said they look after their appearance, while 68% of nonaffluent respondents agreed. Affluent millennials were also more likely to try new products and were more inclined to buy premium versions of a product than their nonaffluent counterparts.
But let’s cut the millennials some slack. More than 40% in the US said they had donated to a charity or a nonprofit in the past 12 months, according to a February 2016 survey by The Ad Council and Crowdtap, while about one-third had volunteered at a local organization.
An iconic Gucci bag is coveted by many who follow fashion trends. But a compostable
With its collection of small vessels and hoses, plain tiled floor and bags of malt,
Cobro indebido y servicios no solicitados –en cuanto al ámbito de los productos financieros– lideraron
La marca italiana de moda masculina llegó al continente latino con la apertura de su
Finanzas: eBay incrementa 3.7% ingresos en el 1T2017
Abril 20, 2017
Ebay Inc. (EBAY.O) registró un aumento de 3.7 por ciento en los ingresos trimestrales, ya