América Retail | Homepage
Sunday, April 30, 2017

La primera comunidad del retail en Latinoamérica

Estudios: For Affluent Millennials, Brands Matter

Estudios: For Affluent Millennials, Brands Matter

Noviembre 23, 2016

👤Periodista: María Alejandra Lopez 🕔23.Nov 2016

 

Affluent millennial internet users are strongly attached to brands—much more so than those with less income. More than half of those in a worldwide survey said they were defined by the brands they purchase.

Nearly three-quarters of affluent millennial internet users, defined in this case as the top 25% for income in their country, said their favorite brands play an integral role in their life, a survey from BBC Advertising, which sells advertising and sponsorship on behalf of BBC Worldwide’s properties, found. A significant number of nonaffluent millennials (51%) felt the same way.

Read AlsoLuxury retailers get in on Black Friday as consumers plan to spend more

Affluent millennials were also more likely than their nonaffluent counterparts to agree that they were brand-conscious. More than two-thirds of affluent millennials said they were, meanwhile fewer nonaffluent millennials—48%—agreed.

millennials

It’s not just brands that affluent millennials feel so strongly about, they also care very much about their personal image and products. Again, more so than nonaffluent millennials. For example, 79% of affluent respondents said they look after their appearance, while 68% of nonaffluent respondents agreed. Affluent millennials were also more likely to try new products and were more inclined to buy premium versions of a product than their nonaffluent counterparts.

But let’s cut the millennials some slack. More than 40% in the US said they had donated to a charity or a nonprofit in the past 12 months, according to a February 2016 survey by The Ad Council and Crowdtap, while about one-third had volunteered at a local organization.

Source: eMarketer 

Articulos relacionados

Sostenibilidad: Kering and Silicon Valley find a good fit in sustainable fashion

Sostenibilidad: Kering and Silicon Valley find a good fit in sustainable fashion
Abril 27, 2017

  An iconic Gucci bag is coveted by many who follow fashion trends. But a compostable

Sostenibilidad: The Danish beermakers brewing up work for autistic people

Sostenibilidad: The Danish beermakers brewing up work for autistic people
Abril 26, 2017

  With its collection of small vessels and hoses, plain tiled floor and bags of malt,

Estudios: Consumidor aumenta quejas contra servicios financieros

Estudios: Consumidor aumenta quejas contra servicios financieros

Abril 24, 2017

  Cobro indebido y servicios no solicitados –en cuanto al ámbito de los productos financieros– lideraron

Perú: Boggi Milano llegó al Jockey Plaza

Perú: Boggi Milano llegó al Jockey Plaza

Abril 24, 2017

  La  marca italiana de moda masculina llegó al continente latino con la apertura de su

Finanzas: eBay incrementa 3.7% ingresos en el 1T2017

Finanzas: eBay incrementa 3.7% ingresos en el 1T2017
Abril 20, 2017

  Ebay Inc. (EBAY.O) registró un aumento de 3.7 por ciento en los ingresos trimestrales, ya

Últimas Noticias

Newsletter

SECTIONS

América Retail