América Retail | Homepage
Monday, February 27, 2017

La primera comunidad del retail en Latinoamérica

USA: Starbucks is quietly raising prices

USA: Starbucks is quietly raising prices

Noviembre 22, 2016

👤Periodista: María Alejandra Lopez 🕔22.Nov 2016

 

While Starbucks customers were distracted by green cups and pro-Trump activists, the coffee chain quietly raised its prices.

Starbucks recently raised prices on about 10% of its offerings, including cold drinks such as cold brew and certain bakery items,The Street first reported. Starting November 10, prices increased by about 10 to 30 cents on these items at most stores across the US.

The cost of an average order at Starbucks will increase by about 0.5%, the company said.

“We continually evaluate pricing on a product-by-product and market-by-market basis in our stores in order to balance our business needs while continuing to provide value to our loyal customers and to attract new customers,” a Starbucks spokesperson told Business Insider in a statement confirming the price increase.

Read Also: Black Friday is dying a slow death

In July, Starbucks raised the prices of many beverages by about 1%, an increase of about five to 20 cents. At the time, the chain cited rising labor and rent costs for the price hike.

Starbucks’ sales growth is slowing. Same-store sales at locations open at least a year grew 4% in the fourth quarter, the company reported in early November. While 4% growth is typically seen as a solid figure, it fell short of analysts’ anticipated 4.9% growth and represented a sales slowdown for the chain.

Starbucks has found itself in the middle of a number of political spats in recent weeks.

A week before the presidential election in the US, Starbucks debuted a green cup intended to encourage unity during what CEO Howard Schultz called a “divisive time in our country.” Instead, many customers were critical of the cups. While some people were simply confused about the color, others accused the coffee chain of “political brainwashing.”

Then, last week, Trump supporters launched a movement to get Starbucks baristas to write “Trump” on cups as a way to promote the president-elect and goad those who did not support Trump.

Source: Business Insider

Articulos relacionados

Colombia: Flat White y Latte Macchiato lo nuevo de Starbucks

Colombia: Flat White y Latte Macchiato lo nuevo de Starbucks

Febrero 24, 2017

Con el objetivo de ofrecer la mejor experiencia de café al mercado colombiano, Starbucks introduce

Canada: Freshii Inc is heading to the U.K. by partnering with a Starbucks and Domino’s Pizza

Canada: Freshii Inc is heading to the U.K. by partnering with a Starbucks and Domino’s Pizza

Febrero 24, 2017

  Freshii Inc. says it is taking its healthy-food eateries across the pond to the United

USA: Ivanka Trump’s brand: China can’t get enough

USA: Ivanka Trump’s brand: China can’t get enough

Febrero 24, 2017

  Dozens of Chinese businesses and individuals have submitted at least 65 applications to Beijing to

USA: Walgreens designates specialty pharmacies as cancer-specialized centers

USA: Walgreens designates specialty pharmacies as cancer-specialized centers

Febrero 24, 2017

  Walgreens on Wednesday designated more than 50 of its local specialty pharmacies as cancer-specialized locations.

USA: EBay brings reselling capabilities to “social organizer” app

USA: EBay brings reselling capabilities to “social organizer” app

Febrero 24, 2017

  eBay is looking to entice users of Snupps, an application that allows for cataloging and

Últimas Noticias

Newsletter

SECTIONS

América Retail