América Retail | Homepage
Tuesday, February 21, 2017

La primera comunidad del retail en Latinoamérica

USA: McDonald’s is rolling out table service at all US locations

USA: McDonald’s is rolling out table service at all US locations

noviembre 18, 2016

👤Periodista: María Alejandra Lopez 🕔18.Nov 2016

 

McDonald’s announced on Thursday that the fast-food giant plans to roll out table service at all locations across the US.

The fast-food giant has begun the process of implementing table service across all 14,000 American locations. With the new system, customers can place orders using a digital kiosk or at the counter, and then choose to either pick up their food to-go or have meals served to them at tables.

“For the best part of our 16 years, we’ve asked customers to work around our business model,” CEO Steve Easterbrook said in a media event on Thursday. “But now, customers are more demanding, and we’re looking to evolve our business.”

Read Also: Dunkin’ Donuts doubles down on loyal customers with Perks Week 

Currently, McDonald’s offers table service in more than 500 US locations in New York City, Florida, and Southern California. The company is rolling out table service in Washington DC, Boston, Chicago, San Francisco, and Seattle in early 2017.

Beyond that, McDonald’s does not have a set timeline for the roll out, though McDonald’s incoming US president Chris Kempczinski said the chain plans to move as “quickly as possible” after collecting data from test markets.

Globally, the fast-food chain offers the service in 2,600 locations, in countries including Canada, France, and China.

In test markets, McDonald’s executives said that table service has been particularly popular with large groups and families.

“Taking your kids to McDonald’s should be a fundamentally… fun experience,”Easterbrook said. “But, the initial stages of it can be quite stressful when you’re trying to place the order, you’re trying to get it right, you’re trying to get the drinks, you’re trying to search for a table, and your kids are running around.”

McDonald’s table service roll out is part of a wider effort to improve customer experience.

McDonald’s is introducing mobile ordering next year, testing the service in the first half of 2017 and implementing it nationally in the second half of the year. Along with table service, the chain is also rolling out kiosk service to more locations.

While kiosks and mobile ordering are frequently associated with decreasing labor costs, McDonald’s says that its investments in tech do not mean the chain will cut employees. In Canada, where McDonald’s has nearly completed its national roll out of kiosks and table service, the company says locations’ employee counts have remained roughly stable, with more employees serving food as fewer are needed to take orders.

McDonald’s is also revamping its menu with an emphasis on higher-quality items like Signature Crafted burgers and redesigning locations to look more modern.

Read AlsoCoke has launched a ‘selfie bottlethat takes a snap while you sip

“This is not about being a different McDonald’s, this is about being a better McDonald’s,” Easterbrook said.

According to executives, these changes represent a new “restless energy,” and that the chain hopes to accelerate the implementation of new innovation in the future. In October, McDonald’s reported a 1.3% growth in US same-store sales in the third quarter, the company’s fifth consecutive quarter of growth in the US and globally.

“It’s a totally different mindset to which we are adapting,” said Easterbrook. “This is not one and done.”

Source: Mobile Commerce Daily

Articulos relacionados

México: City Express sube flujo 14% por mayor tarifa y más cuartos

México: City Express sube flujo 14% por mayor tarifa y más cuartos

febrero 20, 2017

  Hoteles City Express aumentó 13.9 por ciento su flujo operativo (Ebitda, por sus siglas en

Chile: Conocida pizzería es consumida por las llamas en Providencia

Chile: Conocida pizzería es consumida por las llamas en Providencia

febrero 20, 2017

  El hecho ocurrió en la esquina de las calles Condell y Santa Isabel. El hecho afectó

Colombia: BlueBay fijó la puerta de entrada al sur

Colombia: BlueBay fijó la puerta de entrada al sur

febrero 20, 2017

Está negociando su entrada al país, donde espera administrar hoteles en Cartagena y Santa Marta. La

Uruguay: Escasez de reservas en hoteles de Punta del Este

Uruguay: Escasez de reservas en hoteles de Punta del Este

febrero 20, 2017

Hoteles de Punta del Este con escasas reservas para marzo El feriado de Carnaval será el

México: Gobierno se asocia con Nestlé y Starbucks para rescatar café mexicano

México: Gobierno se asocia con Nestlé y Starbucks para rescatar café mexicano

febrero 20, 2017

  A través de una Asociación Público Priada (APP), el gobierno federal y empresas como Nestlé

Últimas Noticias

USA: Amazon has a bra plan
febrero 13, 2017

Newsletter

SECTIONS

América Retail