América Retail | Homepage
Sunday, June 25, 2017

La primera comunidad del retail en Latinoamérica

Canada: Ottawa’s first Starbucks Evening store opens in ByWard

Canada: Ottawa’s first Starbucks Evening store opens in ByWard

Noviembre 16, 2016

👤Periodista: María Alejandra Lopez 🕔16.Nov 2016

 

Starbucks is going from chain-store to high-end café with its new Reserve Coffee Bar in the ByWard Market. The new location on York Street is unlike any other coffee shop in the city and the additions to the menu make this store a go-to stop for students.

This new Starbucks features all the usual food and drink options that you would come to expect from this coffeehouse chain. But what sets it apart from other Ottawa locations is its Evening Menu and Reserve Bar, featuring rare reserve coffee blends, five different brewing methods—none of them instant—and a wine and beer menu.

The store itself features ample seating space and a low, wooden bar where the rare blends are prepared. Its classy, upscale interior sheds the negative expectations you might have of a chain store.

Read Also:  Lululemon founder islong-term-drivenfor company

For those who are used to automatically ordering a caramel macchiato or a frappuccino, the amount of reserve blends and different ways of brewing can be baffling. To give you a taste of what this new ByWard hot spot has to offer, a three-year old Sumatran coffee is currently featured on the menu, as are two small-lot blends from Ethiopia.

But the baristas here are coffee masters, and they approach the trade with as much knowledge as you’d expect from an independent, ritzy café. They can easily walk you through everything that goes into making a great cup of coffee.

Choosing your blend is only the first step. Then comes your preferred brewing method. In the world of Keurigs and instant coffee, having to decide if you really want your beans vacuum-brewed or if a pour-over will work just fine can be intimidating.

The baristas working the bar are there to walk you through every option, so that you can feel confident in your choice that the thicker filter of the Chemex really is doing wonders for your  regular pour-over filter—even if you kind of suspect you wouldn’t taste a difference anyways.

The baristas here echo the belief that making coffee is more a science than an art. Adhering to exact measurements, strict time and temperature requirements, and using high-quality brewing methods, the average cup of Starbucks coffee is elevated to a luxury level.

The Evening Menu, also unique to this ByWard location, features red, white, and sparkling wines, and craft beers. Honestly it seems an odd move to target such a small demographic—those who want to go out to the bar but for whatever reason decided to go to a Starbucks instead, a concept that Ottawa hasn’t seen before. It will definitely be interesting to see whether this is something that consumers will buy into, and whether popular chains might try to follow suit.

Read AlsoNordstrom’s Big Department Store Bet

It doesn’t help that the Evening Menu has only one alcoholic beverage-coffee mix, a Muskoka Brewery IPA topped with espresso, which is made worse by the fact that this location won’t be introducing specialty food items for another few weeks.

But the menu still features the excellent Pike & Melrose coffee cocktail, a non-alcoholic cold brew shaken with cherry bitters that you can easily nurse for your entire stay.

While this new Starbucks may have some improvements to make in the coming weeks, it still manages to blend science and the art together beautifully for an experience that coffee lovers can’t yet find elsewhere.

Source: Fulcrum

Articulos relacionados

Chile. Tráfico aéreo crece 9,1% entre enero y mayo por mejores tarifas

Chile. Tráfico aéreo crece 9,1% entre enero y mayo por mejores tarifas

Junio 23, 2017

  Buenos Aires, Lima y Sao Paulo fueron las rutas internacionales más solicitadas. El tráfico aéreo

Colombia: Conozca de donde viene el pan y el café de Tostao

Colombia: Conozca de donde viene el pan y el café de Tostao

Junio 23, 2017

La tienda ya cuenta con 137 puntos en Bogotá y abrió dos más en Medellín. Para

España: Hotel Melbeach elegido entre los mejores hoteles de playa

España: Hotel Melbeach elegido entre los mejores hoteles de playa

Junio 23, 2017

  El Hotel Melbeach, situado en plena playa de Canyamel, en el municipio mallorquín de Capdepera,

México: Cinépolis prevé cerrar 2017 con 5 mil 477 salas de cine

México: Cinépolis prevé cerrar 2017 con 5 mil 477 salas de cine

Junio 23, 2017

  La cadena de exhibición de películas Cinépolis espera terminar 2017 con casi 5 mil 477

Canada: Vistaprint Opens 1st Global Brick and Mortar Retail Space

Canada: Vistaprint Opens 1st Global Brick and Mortar Retail Space

Junio 23, 2017

  Dutch ecommerce brand Vistaprint has opened its first ever brick and mortar retail space, and

Últimas Noticias

Newsletter

SECTIONS

América Retail