América Retail | Homepage
Saturday, February 25, 2017

La primera comunidad del retail en Latinoamérica

Estudios: Social Influencers Say It’s Really Not Just About the Money

Estudios: Social Influencers Say It’s Really Not Just About the Money

Noviembre 22, 2016

👤Periodista: María Alejandra Lopez 🕔22.Nov 2016

 

When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.

About four in ten influencers surveyed cited common values as one of the most important reasons when deciding to partner with a brand, according to influencer marketing automation platform TapInfluence, which polled 268 influencers in North America who had an average reach of 259,000.

Brand recognition and opportunity to grow their following were other factors cited, but fewer respondents mentioned them as being a key reason why they would team up with a brand. For example, only 2.24% of influencers said that it was important for the brand to be well recognized, and 4.9% said the partnership would be a great opportunity for them to grow their following.

Read Also: El Black Friday y otras promociones pre-navideñas impulsan la venta online en América Latina

A separate question in the survey raised the issue of money. Only 11.2% said that money was a primary factor that would prevent them from partnering with a brand, compared with nearly half who cited, again, the idea of alignment between brand and influencer.

ther factors such as stringent guidelines and micromanagement were also brought up, but ultimately, most influencers wanted to make sure they meshed well with the brands they were going to work with.

Influencer marketing is top of mind for many brand marketers. By and large, most marketers work with influencers because it helps drive engagement and awareness of their brand. And influencers don’t just partner with brands because they offer them competitive compensation. For some, being granted creative freedom is more important.

Source: eMarketer

Articulos relacionados

Estudios: Los colombianos, muy prácticos a la hora de comprar productos de consumo masivo

Estudios: Los colombianos, muy prácticos a la hora de comprar productos de consumo masivo

Febrero 24, 2017

  A pesar de que el año pasado el país atravesó por diversas situaciones difíciles en

Estudios: Generación Z: el nuevo desafío del marketing mundial

Estudios: Generación Z: el nuevo desafío del marketing mundial
Febrero 24, 2017

  Desarrollar contenido creativo que apele a la imaginación y las emociones de la generación centennial

Estudios: 8 de cada 10 consumidores cree que no se respetan sus derechos

Estudios: 8 de cada 10 consumidores cree que no se respetan sus derechos

Febrero 24, 2017

  Los mayoría de los consumidores argentinos se consideran desprotegidos frente al Estado y las empresas:

Estudios: Mayoristas único canal que creció

Estudios: Mayoristas único canal que creció

Febrero 24, 2017

  El mayorista sumó 400 mil hogares, unos 5,6 millones de familias argentinas, que hicieron que

Estudios: Confianza del consumidor chileno se cayó 3 puntos

Estudios: Confianza del consumidor chileno se cayó 3 puntos

Febrero 24, 2017

  El índice de Confianza del Consumidor de Nielsen en Chile cayó tres puntos en el

Últimas Noticias

Newsletter

SECTIONS

América Retail