América Retail | Homepage
Sunday, December 11, 2016

La primera comunidad del retail en Latinoamérica

Estudios: How Do Businesses Prioritize Their Digital Transformation Efforts?

Estudios: How Do Businesses Prioritize Their Digital Transformation Efforts?

noviembre 15, 2016

👤Periodista: María Alejandra Lopez 🕔15.Nov 2016

 

Digital transformation, a process by which organizations adapt their company culture, personnel and technology to succeed in today’s changing digital marketplace, is a key area of focus for many executives. While organizations scramble to adapt, many company executives admit that numerous challenges to implementation exist. What digital changes do they believe will be necessary to succeed?

One key area of focus for many organizations’ digital transformation efforts is picking the right individual to lead the process. According to a September 2016 survey of business executives worldwide about digital leadership by IIC Partners Executive Search Worldwide, the best person for the job is the company’s chief digital officer. However, respondents to IIC Partners’ survey were of two minds about the ideal background of a CDO: 45% said a CDO should have a technology background, while 43% thought that role should be filled by someone with a marketing background.

tech1

Read Also: Mayoristas sumaron 350 mil hogares

These results add further insight to an earlier survey by the Harvard Business Review examining which executives were assigned to lead efforts to build a vision for their companies’ digital technologies. In Harvard’s survey, more than 50% of companies studied had designated their chief technology officer to spearhead such efforts.

Although picking the right executive to lead digital transformation is critical, many organizations also face tough decisions when it comes to prioritizing what strategies will receive funding and attention. In IIC Partners’ analysis, having a mobile website was the top area of focus, with 84% considering it a very important element of a digital transformation strategy. Social media was the second most popular response, mentioned by 78% of respondents.

Source: eMarketer

 

 

Articulos relacionados

Estudios: Los chilenos prefieren consumir marcas comprometidas con la comunidad

Estudios: Los chilenos prefieren consumir marcas comprometidas con la comunidad

diciembre 9, 2016

  Chilescopio, la investigación pionera y más reconocida de estilo de vida y tendencia de los

Estudios: Las 10 principales tendencias de consumo

Estudios: Las 10 principales tendencias de consumo
diciembre 9, 2016

  Mirando hacia el futuro, ConsumerLab de Ericsson presentó la sexta edición de su informe anual

Estudios: ¿Se compra más tecnología cuando se interactúa con ella?

Estudios: ¿Se compra más tecnología cuando se interactúa con ella?

diciembre 9, 2016

  Las ventas de tecnología han apostado por un modelo de interacción con el cliente para

Estudios: ¿Cómo es el consumidor argentino de vinos?

Estudios: ¿Cómo es el consumidor argentino de vinos?

diciembre 9, 2016

  A finales de 2014, el Fondo Vitivinícola de Argentina encargó a la consultora Knack la

Estudios: 2016, un año complejo para los hogares mexicanos

Estudios: 2016, un año complejo para los hogares mexicanos

diciembre 9, 2016

  Al buscar mejores opciones en cuanto a precios, los hogares mexicanos incrementaron su gasto

Últimas Noticias

Newsletter

Retailers mas vistos
SECTIONS

América Retail